Sticky Digital is a premier retention agency specializing in Email & SMS marketing. Their strategic approach goes beyond campaign optimization, helping brands scale sustainably by building a long-term retention strategy that just sticks.
Hiro Analytics is an analytics platform built by and for retention-first agencies. It cuts through attribution noise to surface the insights that matter, not just what looks good. With real-time, cross-channel visibility, it fuels faster decisions and smarter strategy.
The Story At a Glance
Agencies were stuck in spreadsheet purgatory—fragmented data & reporting led to reactive strategy. They needed unified retention visibility, freedom to shift clients between ESPs without sacrificing attribution, and a way to scale smarter to free up capacity.
Agencies were asking for it—loudly. Hiro prioritized Yotpo because it’s where agency demand was growing. Yotpo offered the flexibility, support, and data access agencies needed to make retention reporting work. Hiro built it, and Yotpo leaned in.
Other platforms lacked attribution accuracy and visibility. Yotpo flipped that experience. From open data access and custom event support to hands-on collaboration, Yotpo enabled Hiro to build what agencies like Sticky actually needed.
Nikki Tooman
Co-Founder & CEO
Reporting
Sticky’s team used to spend hours toggling between platforms to understand client retention performance. With Hiro’s real-time Yotpo dashboards, they get instant visibility into pacing, performance, and flow-level revenue—no digging required.
Strategy
Hiro shows Sticky exactly which products and messages drive first-time and repeat purchases. They export top Yotpo flow creatives by click rate, eliminate guesswork, and build strategies based on what actually converts—maximizing every touchpoint.
Buyer Behavior
During a client audit, Hiro revealed a top SKU driving first-time purchases—but missing from the brand’s welcome flow. Sticky restructured the journey, saw immediate lift, and turned what used to take hours of analysis into a scalable audit process.
Strategic Support
Attribution used to block Sticky from recommending new platforms. With Hiro and Yotpo reporting from the same source of truth, they confidently move clients between ESPs—without risking data loss, breaking reporting, or compromising client trust.
Retention on Offense
Sticky no longer waits for quarterly reviews to act on churn. With Hiro and Yotpo, they identify drop-offs early, adjust messaging in real time, and optimize mid-flight—turning retention into a proactive growth lever, not a rearview metric.. Instead of waiting for QBRs, the team
Efficiency
Full audits that once took hours now take minutes. Sticky’s team surfaces retention gaps, flow drop-offs, and cohort trends instantly. Real-time LTV, performance, and segment metrics help them guide smarter platform choices and sharper strategies.
Zac Cherin
CEO
Learn how Sticky Digital transformed their agency through Yotpo's Email & SMS Partner Program, gaining strategic tools and support
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Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.
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Laura Doonin, Commercial Director
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