Yotpo & Salesforce Marketing

Salesforce Marketing Cloud seamlessly integrates with Yotpo to create a seamless, loyalty-driven email marketing strategy. Powered by Yotpo data, brands send more effective emails directly through the Salesforce Marketing Cloud based on loyalty and referral program engagement and customer purchasing behavior.

Integration benefits

With Salesforce Marketing Cloud & Yotpo, brands drive ROI and enrich email marketing campaigns with targeted messaging. Brands can segment audiences by purchasing behavior and fully manage email marketing efforts all in one place.

Integrates with
Loyalty & Referrals icon
Loyalty & Referrals
Categories
Email Marketing, Marketing Automation
Supported platforms
Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud
Contact information
Supported plans
enterprise
Developed by Yotpo Contact Support

Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

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Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
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