Cordial is a next-generation email marketing platform built on real-time data that personalizes communication across messaging channels. Yotpo and Cordial’s integration enables brands to drive more email conversion with targeted loyalty and referrals data.
Yotpo’s integration with Cordial allows brands to build an intelligent email marketing strategy. Send more effective emails directly through Cordial based on loyalty and referral program data and customer-specific spending habits.
With Cordial and Yotpo, brands can increase revenue with strategic and targeted loyalty program messaging, seamlessly incorporate loyalty data into email marketing campaigns, segment their audiences based on customer purchasing behavioral data, and fully integrate their email marketing efforts all in one place.
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
