MyVariations is the mouthcare brand where clinical expertise meets modern desirability, redefining mouthcare as a daily ritual people genuinely look forward to. Every product is co-developed with dental professionals for the perfect balance of effectiveness and gentleness. Today, over one million people trust MyVariations.
The Story At a Glance
MyVariations has built a strong omnichannel presence across its own website, pharmacies, and retail partners. As the brand expanded, it needed a way to recognize and reward loyal customers regardless of where they purchased, while strengthening long-term engagement beyond subscriptions.
MyVariations launched Yotpo Loyalty to unify its omnichannel customer experience. Customers are rewarded for subscription sign-ups, repeat purchases, and in-store purchases through Receipt Scanning, creating one seamless loyalty programme across every channel.
In just 18 months, MyVariations grew its loyalty programme to over 550,000 members. Reward redeemers generated 54% higher average revenue, while loyalty members reached a 75% repeat purchase rate, demonstrating the programme's impact on customer engagement and lifetime value.
Martin Thiebaut
Co-founder
STRATEGY
MyVariations sells directly through its website while also reaching customers through pharmacies and retail partners. As the brand expanded its omnichannel presence, it needed a way to reward customers consistently and encourage repeat purchases, regardless of where they chose to shop.
RESULT
With Receipt Scanning, MyVariations unified its loyalty programme across every sales channel. Customers can earn rewards for in-store purchases, online orders and subscription milestones, creating one seamless omnichannel experience.
STRATEGY
MyVariations' subscription model is built around healthy daily routines. To encourage long-term retention, the brand needed a way to continuously reward subscribers and reinforce the value of staying enrolled. Item
RESULT
MyVariations rewards customers when they subscribe and again at key milestones, including their fifth and tenth orders. Additional point-earning activities keep members engaged between purchases, reinforcing long-term loyalty and subscription retention.
Martin Thiebaut
Co-founder
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