Mignonne Gavigan creates playful, statement-making jewelry rooted in craftsmanship and inspired by art and travel. With bold, hand-beaded designs and a spirit of joy and individuality, each piece sparks confidence and elevates everyday style.
The Story At a Glance
Mignonne Gavigan switched Email & SMS from Yotpo to Klaviyo, but after 3 months, they faced poor onboarding, lack of support, and slow list warming. Klaviyo’s lack of innovation and ineffective segmentation made it hard for their growing brand to thrive.
Mignonne Gavigan returned to Yotpo, streamlining Email & SMS while integrating Yotpo Loyalty and Rewards for a fully connected experience. With dedicated CSM support, they optimized their customer journey improving both customer experience and results.
After a seamless migration back to Yotpo, Mignonne Gavigan saw better open rates, click-through rates, and conversions. List warming was faster, and Yotpo’s continuous support and innovation helped optimize customer engagement and drive results.
Jade Sperling
Chief Revenue & Growth Officer
Challenge
At Klaviyo, Mignonne Gavigan experienced a lack of onboarding support and no dedicated CSM, an especially tough challenge for a small, growing team. List warming dragged on for three months instead of a few weeks, delaying key campaigns and limiting impact.
Solution
Yotpo provided Mignonne Gavigan with a dedicated CSM from day one, offering hands-on onboarding and strategic guidance. With personalized support, they completed list warming quickly, maximized their SMS & email strategy, and boosted customer experience and revenue.
Challenge
At Klaviyo, Mignonne Gavigan struggled to segment effectively. They found it was not as intuitive as it was with Yotpo, making it hard to balance personalized messaging with avoiding customer fatigue and overspending. Their customer base is unique making segmentation a challenge.
Solution
Mignonne Gavigan can easily segment & target customers based on behaviors, such as loyalty status or product preferences. By leveraging customer data insights, they can personalize email & SMS flows, tailor loyalty messages, & strategically time big sends for high-impact periods.
Challenge
At Klaviyo, Mignonne Gavigan found the pricing model confusing, especially with SMS credits. The complexity made it difficult to understand costs and manage their budget effectively. They had to navigate a system where pricing wasn’t clear, adding confusion and impacting results.
Solution
Yotpo’s pay-as-you-send model was a breath of fresh air. Mignonne Gavigan could clearly see what they were paying for, enabling them to manage their budget more effectively. With this transparent pricing, they could focus on ROI and save big sends for high-impact sale periods.
Jade Sperling
Chief Revenue & Growth Officer
She's Waisted creates connected SMS experiences that build relationships and drive revenue with Yotpo SMS & Email.
See how beauty icon Frank Body is using Yotpo’s powerful features & segmentation to get 84.5x Email ROI & 245x ROI from SMS.
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