ICON Meals Amplifies Revenue & List Growth

Based in Dallas, Texas, ICON Meals is a meal delivery service focused on simple, convenient, fresh, and affordable ready-to-eat meals and healthy snacks nationwide. Their mission is simple: make delicious, healthy food simple– so you can focus on making yourself great.

INDUSTRY

Food

PLATFORM

Shopify

LOCATION

USA

PRODUCT

SMSReviews & UGCEmail

The Story At a Glance

Challenge

After struggling with disjointed SMS & Email, ICON Meals was looking to consolidate these channels in one place. Their goal? Help their team be more effective and create more connected customer experiences- while reducing double attribution in the process.

Solution

ICON Meals not only now has a powerful multichannel strategy, but leveled it up further with free access to Black Crow AI. They also now work with a CSM dedicated to their business’ success- saying goodbye to impersonal, infrequent touchpoints from ESPs.

Result

Now, ICON Meals has more thoughtful SMS & email orchestration, better identification of their on-site visitors, and smarter AI-powered pop-up triggers. As a result, they’re seeing a direct revenue lift and faster list growth.

"When SMS & Email were with different providers, it was hard to see the big picture of my marketing channels’ impact on strategy. With all that data finally together, it’s a much more realistic picture of the business."

Lisa Sutton

COO

Strategies & Results

Strategy

Using ESP migration as a strategy opportunity

As they began migrating off their previous ESP, ICON took this as a chance to step out of the day to day thinking and evaluate what was really working (or not working) in their email strategy.

Result

Leveling up with multichannel orchestration

ICON re-analyzed their email flow strategy- fixing problems in several flows that would never have been caught in their previous ESP- and activated new multichannel flows to thoughtfully use each channel at the right moment. Now, they’ve seen over 258x ROI from flows.

Strategy

Identifying more on-site visitors

With Yotpo’s free access to Black Crow AI, ICON Meals now identifies significantly more on-site visitors- meaning more relevant, real-time messages being automated than ever before.

Result

38% more revenue from flows with Black Crow AI

Now, when any visitor abandons a cart or views a product, it’s matched to the profile with near 100% accuracy. As a result of activating Black Crow AI on top of Yotpo’s powerful flows, ICON now sees 38% more revenue generated from flows overall.

Strategy

Using AI Triggers to Grow Lists Smarter

With Yotpo’s free access to Black Crow AI, ICON Meals was able to immediately activate smarter pop-ups that use AI to predict the best moment to re-display for shoppers most likely to subscribe.

Result

47% higher pop-up CVR with Black Crow AI

By combining Black Crow’s smart pop-up triggers with On-Site Verification- Yotpo’s highest converting pop-up style- they’re now growing their list significantly faster, with 47% higher pop-up CVR than with their pop-up alone.