
Mool is a French brand that offers period underwear, bras, and postpartum products tailored for women that are designed to balance fashion and sustainability.
The Story At a Glance
Mool struggled with disconnected SMS & email marketing- and wanted to consolidate into one platform to save time and build a more cohesive customer journey. Additionally, they wanted better service and strategy to bring their email marketing to the next level.
The Yotpo team helped Mool grow their email list significantly- an area they had been stuck on in the past- with engaging, multichannel strategies. The brand leveled up their flows to orchestrate SMS & email in tandem- creating much more connected journeys.
As a result, not only did Mool grow their total email list by 15% after making the switch, but they saw stronger ROI from their program as a whole, alongside significantly improved email deliverability.
Medhi Zeroual
CEO & Co-Founder
Strategy
Switching providers gave Mool an opportunity to re-evaluate their deliverability strategy. With their onboarding manager’s guidance, Mool built a deliberate list warming plan for their new sending domain.
Result
Their now stronger email sender reputation contributes to better inbox placement overall. Thanks to this, among their strategy improvements, they’ve grown overall email ROI and engagement rates.
Strategy
Mool had been looking for a more engaging strategy to grow their email lists- since growing opt-ins had become harder and harder for them over the years. Their primary goal? Scale their subscriber list.
Result
The Spin-to-Win gamified experience made it easy to get more SMS & email opt-ins within the first few seconds of navigation to Mool’s website- leading to strong email pop-up conversion rates and 15% list growth since moving to Yotpo.
Strategy
With SMS & Email in one place, Mool built out robust multi channel flows, using SMS and email to complement each other in one integrated journey.
Result
Now, Mool can easily follow-up with a text if an email doesn’t get the result they’d hoped- or vice versa- all on autopilot. With a powerful multichannel strategy, they’re seeing higher engagement and revenue across all flows.
Medhi Zeroual
CEO & Co-Founder
“Yotpo is a fundamental part of our recommended tech stack.”