Mool logo

How Mool Boosted Subscriber Growth and Deliverability With Seamless SMS & Email

Mool | Case Study
15 %
growth in email subscribers
1.5 x
higher open rates
10 %
CVR from Spin-to-Win pop-up
13 %
CVR from Multi-channel Welcome Flow
Mool logo

Mool is a French brand that offers period underwear, bras, and postpartum products tailored for women that are designed to balance fashion and sustainability.

INDUSTRY
Fashion & Accessories
PLATFORM
Shopify
LOCATION
UKEMEA
PRODUCT
EmailSMS

The Story At a Glance

Challenge

Mool struggled with disconnected SMS & email marketing- and wanted to consolidate into one platform to save time and build a more cohesive customer journey. Additionally, they wanted better service and strategy to bring their email marketing to the next level.

Solution

The Yotpo team helped Mool grow their email list significantly- an area they had been stuck on in the past- with engaging, multichannel strategies. The brand leveled up their flows to orchestrate SMS & email in tandem- creating much more connected journeys.

Result

As a result, not only did Mool grow their total email list by 15% after making the switch, but they saw stronger ROI from their program as a whole, alongside significantly improved email deliverability.

“By having everything in one place, our team now is able to not only save time in creating audiences and building flows- but have the power of a fully orchestrated, multichannel strategy.”

Mool logo

Medhi Zeroual

CEO & Co-Founder

Strategies & Results

Strategy

A foundation for deliverability

Switching providers gave Mool an opportunity to re-evaluate their deliverability strategy. With their onboarding manager’s guidance, Mool built a deliberate list warming plan for their new sending domain.

Result

1.5x higher open rates

Their now stronger email sender reputation contributes to better inbox placement overall. Thanks to this, among their strategy improvements, they’ve grown overall email ROI and engagement rates.

Strategy

Gamifying subscriber collection

Mool had been looking for a more engaging strategy to grow their email lists- since growing opt-ins had become harder and harder for them over the years. Their primary goal? Scale their subscriber list.

Result

10%+ Pop-up CVR

The Spin-to-Win gamified experience made it easy to get more SMS & email opt-ins within the first few seconds of navigation to Mool’s website- leading to strong email pop-up conversion rates and 15% list growth since moving to Yotpo.

Strategy

Orchestrating the customer journey

With SMS & Email in one place, Mool built out robust multi channel flows, using SMS and email to complement each other in one integrated journey.

Result

13% CVR from Multichannel Welcome

Now, Mool can easily follow-up with a text if an email doesn’t get the result they’d hoped- or vice versa- all on autopilot. With a powerful multichannel strategy, they’re seeing higher engagement and revenue across all flows.

“Email is a big part of our revenue, so it can be a scary move. But we were beyond thrilled to see not just the same results- but better than we had previously.”

Mool logo

Medhi Zeroual

CEO & Co-Founder

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