Cannaray is a CBD and wellness brand created by a word-class team of doctors, scientists, and wellness experts. They are on a mission to help people lead healthier and happier lives.
The Story At a Glance
As a CBD provider facing strict ad restrictions, Cannaray relies on email as a key revenue driver. However, their previous provider was not very intuitive, and made it difficult to build the automations they needed to engage shoppers in the right moments.
With hands-on support from their CSM, Cannaray seamlessly migrated to Yotpo Email. The intuitive platform has enabled them to refine their segmentation and enhance their automated flows, making it easier to engage their audience and scale their email strategy.
With Yotpo's guidance, Cannaray leveraged more effective segments, like repeat buyers & most engaged subscribers, rebuilt acquisition flows, and improved their email deliverability -boosting key email metrics while cutting spend by 50%.
Julian Davies
Managing Director
Strategy
Switching providers gave Cannaray a fresh chance to re-evaluate their email strategy. With a tailored list-warming plan from their onboarding manager, they seamlessly improved their sender reputation.
Result
As a result of their stronger email sender reputation, Cannaray are seeing better engagement. Their open rates are better and their emails are driving more traffic to their website, with a 14% increase in CTR.
Strategy
With guidance from their CSM, Cannaray have explored new ways to add value and build relationships with their subscribers. For example, their International Women’s Day campaign featured inspiring quotes from female team members on what empowers them, adding a personal touch.
Result
Since implementing more personal and thoughtful email strategies, alongside more advanced segmentation, Cannaray have seen a big boost in email engagement, and ultimately a 42% increase in email revenue.
Julian Davies
Managing Director
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Laura Doonin, Commercial Director
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