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Aliza Polkes
Copywriter & Editor @ Yotpo
February 20th, 2019

Nail Your Email Marketing Strategy with Yotpo and Mailchimp’s New Integration

Yotpo and Mailchimp are joining forces so you can send better emails to the right people.

Table Of Contents

With our brand new Mailchimp integration, you can take your email campaigns to the next level by leveraging UGC and reviewer data from Yotpo.

Why it matters

Email is the strongest revenue channel for eCommerce stores and has the highest ROI: $44 earned for every $1 spent.

To get the full effect of this powerful channel, your email marketing strategy must focus on optimizing three main pillars:

  1. The Audience: segmenting effectively to target the right customers
  2. The Content: delivering valuable and personalized content that converts
  3. The Timing: prioritizing the “when,” to send the email at the perfect moment

Our integration with Mailchimp addresses the who, what, and when by:

1. Using reviewer data for effective segmentation (the audience)
  • With data gathered from your customers, including review scores, service satisfaction, style preferences, age and more, you can make sure the right audience is receiving the most relevant emails.
2. Enriching your campaigns with UGC (the content)
  • Drive click-through rates and sales by using our AI-powered automation to showcase only your best reviews and star ratings in your emails.
  • Sort your reviews by topic and product, so that the most relevant ones will then appear in your campaigns. Promoting a discount on knits during the winter season? Select topics like “warm,” “winter,” and “cozy,” and specific products like “sweater,” and “scarf.”
3. Making sure your emails are sent at the optimal moment (the timing)
  • Automate email flows based on review scores — don’t miss your window of opportunity to trigger a “thank you” email after a positive review, or offer a “we’re sorry” coupon after a negative one. This comes in addition to Mailchimp’s preexisting Send Time Optimization feature.

yotpo mailchimp integration

Elizabeth Davis, Founder & CEO of vegan hair care brand Shedavi, uses the integration to auto-publish product reviews alongside the educational blog posts her company sends out each week. She sorts the reviews by topic to suit the content being shared, selecting phrases like “hair growth” or “hair nutrition” to get the most relevant customer content.

“Yotpo’s integration for Mailchimp helped us increase our email click-throughs by over 17%,” she said. “We love being able to automatically showcase our best reviews in emails with content that is super relevant to our campaigns and super relatable to customers.”

How it works

Connect your Mailchimp account to Yotpo in the Yotpo admin. Select the relevant products and topics, customize the look and feel, and start sending personalized, highly segmented emails. For a step-by-step guide to using the integration, check out the Mailchimp Integration Guide in the Help Center.

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