Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
October 9th, 2018

As a Magento Premier Technology Partner, Yotpo will empower brands and merchants to tap into their own customer communities as the ultimate channel for growth.


Yotpo, the leading provider of commerce marketing cloud solutions, has announced today that it expanded its relationship with Magento, an Adobe company, to become a Premier Technology Partner. The partnership will enable brands and merchants to capture, analyze, improve and market themselves through their customers’ experiences. Offering the most advanced solutions for user-generated content (UGC), visual marketing, loyalty, referrals and consumer insights, Yotpo’s innovative platform will ensure success in a hyper-transformative commerce landscape.

“With their disruptive approach to customer-centric marketing, Yotpo has emerged as a recognized leader within our partner ecosystem,” said Mark Lenhard, SVP, Strategy & Growth, Magento, an Adobe company. “In expanding the relationship, we see a tremendous opportunity to power experience-driven commerce with customer content and data.”

Yotpo’s proprietary AI engine and integration with Magento help brands and merchants seamlessly collect, manage and display customer content such as reviews, photos and videos at key touch points across the buyer journey. Using Yotpo, clients experience an increase in on-site conversion rates, higher organic search rankings, improved CTR in paid search, and decreased CPA in social ads that leverage UGC.

As a Premier Technology Partner, Magento users will be able to leverage:

  • A comprehensive platform for collecting, curating and analyzing trust-building customer content, including ratings, reviews and photos, to complement their brand content
  • Machine learning algorithms that showcase the most relevant customer content to the right person at the right time, throughout the buyer journey
  • Cutting-edge, customizable and on-brand displays that increase on-site conversions and consumer engagement
  • Unique data from consumer feedback and unprecedented insight into customer behaviors and sentiment
  • An expansive App Market, featuring the most integrations of any UGC platform in the commerce ecosystem

“Being recognized as a Premier Technology Partner takes our relationship with Magento and ability to serve customers to the next level,” said Tomer Tagrin, Co-Founder & CEO, Yotpo. “After working closely for years to lay the foundation for modern commerce, we see this expanded partnership as an opportunity to move the industry forward through deeper collaboration and the development of truly exceptional commerce experiences.”

Today, Yotpo is deployed in over 10,000 Magento sites, including Everlast and Adore Me. Yotpo is also partnered with leading Magento Solution Partners, including Born Group, Vaimo, and Gorilla Group. Yotpo offers the most integrations in the eCommerce technology ecosystem, with notable Magento Technology Partners such as Nosto, Oracle + Bronto, Listrak and AdRoll. Visit the Yotpo App Marketplace and Integrations Hub for additional information.

Yotpo provides brands with everything they need to win in a customer-centric world. Yotpo’s commerce marketing cloud solutions for user-generated content marketing, loyalty, and referrals help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT Watches. An official partner to Google and Facebook, Yotpo has raised $101 million in funding and employs over 300 employees globally. https://www.yotpo.com/

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