Last updated on November 14, 2023

Before Instagram Stories, the only place brands could share a link was in their bio. Stories create a new opportunity to send traffic to your site in a single step, using engaging content to attract user attention.

Since 80% of accounts follow a business on Instagram, and Stories have a 15-25% swipe through rate, they are an effective way to introduce and re-introduce customers to your products.

Take advantage of this medium to draw in potential customers with user-generated content, like customer reviews and photos, encouraging your followers to swipe through and make a purchase. Shoppers who see UGC convert at a rate 161% higher than those who do not.

reviews in instagram stories

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Real Example
Brooklinen shares their best (and most creative!) reviews alongside user-generated photos on their Instagram Stories. The result is an original, authentic, and engaging Story that prompts browsers to click through and encourages existing customers to submit more UGC for a chance to be featured.