December 12, 2016 | Shares:

The 6 Pinterest Marketing Strategy Hacks to Grow Your Business
3 min

Statistics don’t lie. With Pinterest, the platform has reached a whole new level of social growth in 2016. Pinterest’s monthly user-rate hit 150 million people, up 50% from the previous year.

Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your company has a comprehensive Pinterest marketing strategy is critical for success in 2017.

We’ve studied what works and what doesn’t for eCommerce businesses and have compiled the ultimate list of Pinterest marketing tips and tricks.

Implement these crafty Pinterest growth hacks, and see your social revenues skyrocket in the new year.

Top Strategies for Marketing with Pinterest:

  1. Make pins buyable for easy availability to purchase on Pinterest.
  2. Leverage user-generated content from your customers.
  3. Engage Pinterest users with a contest to promote your business.
  4. Ensure that your brand is appealing to the growing male demographic using Pinterest.
  5. Use keywords within your Pinterest board that will resonate and rank well.
  6. Start collaborative boards that allow fellow pinners to generate content and connect with fellow shoppers.

Let’s get more in-depth about each of these Pinterest marketing strategies:

Grab the infographic:

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Pinterest Strategy 1: Make Your Pins Buyable!

As an eCommerce company, allowing your customers to purchase products through all available social platforms is critical for success. Not only is it a smart omni-channel strategy, but it can substantially increase both traffic and revenues.

Our friends at Shopify teamed up with Pinterest to nail down some metrics to back up this sentiment. According to their research, the AOV (Average Order Value) of Pinterest users is higher than every major social channel, at a whopping $50.

The same research found that 93% of Pinterest users use the platform to plan purchases.

The numbers speak for themselves.

Take ShopHearts, a women’s online clothing boutique, as an example.

After realizing the competitive advantage they would have by implementing buyable pins, they noticed Pinterest users spending 30% more AOV than customers coming from their website.

The proof is in the pudding for eCommerce companies utilizing buyable pins within their Pinterest marketing strategy.

Buyable Pinterest example

Pinterest Strategy 2: Leverage User-Generated Content

There is no replacement for images and reviews that come straight from your loyal shoppers.

They create a sense of brand loyalty around your business, a metric with endless potential.

Seeing customers actually enjoying the products you sell should be the end-goal for all eCommerce companies.

Pinterest is the perfect platform for allowing customers to express gratitude by curating user-generated photos, reviews, and content.

The Gap, who are Pinterest  eCommerce giants, perhaps implement this Pinterest strategy better than anyone right now.

With an entire board dedicated solely to customers showing off their own outfits, the Gap has generated a loyal Pinterest following of more than 130,000 users.

Allowing your customers a space where they can both share and see user-generated content is a Pinterest marketing strategy that cannot be overlooked.

User-generated content on Pinterest

Pinterest Strategy 3: Engage Customers with a Contest

Who doesn’t love a good contest?

Promotional giveaways are a great way to increase engagement and create buzz around your business.

When considering the cost-benefit, promo giveaways may very well be one of the best investments you could make all year!

With Pinterest users being some of the most engaged, active social users online, it only makes sense to fuse these two strategies together when marketing on Pinterest.

Country Living magazine (who, by the way, is a Pinterest marketing boss), has ran multiple successful contests boosting both engagement and brand recognition.

One of their more popular promos was a contest titled, “My Country Living Dream Bedroom.”

The rules were simple: Pin 10 items, 5 of which had to be from Country Living themselves, and use relevant hashtags on each photo.

With the winner receiving their dream bedroom set, Country Living was able to generate thousands of comments, entries, extensive word-of-mouth marketing, and free press around the contest.

Bringing Country Living more than 500,000 followers, it seems as though this Pinterest marketing strategy is a definite winner.

Contests are an effective Pinterest marketing strategy

Ready to take it to the next level? Check out our best tips on how to sell on Pinterest

Pinterest Strategy 4: Don’t Forget About the Guys

Men and shopping: two words that typically do not go well together.

Other than waiting in the designated “boyfriend section” outside the changing room, they would oftentimes rather be anywhere else in the world.

However, Pinterest is changing the game when it comes to eCommerce companies targeting male audiences.

Men have quickly become the fastest-growing user demographic on the platform, with more of them using Pinterest than reading Sports Illustrated and GQ combined!

Talk about an untapped market. One of our favorite male-centric businesses utilizing Pinterest for marketing is BeardBrand.

Focused on everything beard related, BeardBrand has done an awesome job of creating an online space that will appeal to gupys.

From clever user-generated hashtag boards such as #BeardDadGoals, to a board solely dedicated to bearded men and their dogs, they know where their bread is buttered.

Other companies may want to take notice of this newer effective social media strategy, and hop on the express train to making the online shopping experience for men great again.

Friendly Beard's UGC Pinterest strategy

Pinterest Strategy 5: Use Keywords That Will Resonate

No matter what social platform you use on the web these days, the words you are seeing are not by accident.

From blog posts to product descriptions, everything is targeted to be seen by the most relevant audience possible.

Well, guess what? Keywords on Pinterest are no different. SEO (Search Engine Optimization) is a Pinterest marketing strategy that most companies don’t necessarily utilize as an eCommerce resource.

From optimizing hashtags, pin descriptions, and even your URL, these sly marketing tweaks can help your business rank better than your competitors.

Nordstrom has done a fantastic job implementing SEO into its Pinterest marketing strategy. With more than 4.5 million followers, its highest customer engagement on any social channel by far, Nordstrom has optimized its board to consistently rank above the competition on both Google and Pinterest.

Outranking your competitors? Certainly a Pinterest growth hack we can get behind.

Use tags as part of your Pinterest strategy

Pinterest Strategy 6: Start and Collaborate in Group Boards

Group boards. Often overlooked as a key Pinterest marketing strategy, you should not let this easy growth hack opportunity pass by so easily.

Group boards are a feature on Pinterest that allows for other pinners and contributors to upload their own content to your communal board. This can be a great tool to encompass several Pinterest growth hacks into one channel, such as UGC, customer engagement strategies, and SEO.

What we love most about group boards is the ability to let others contribute to Pinterest content, while letting your products drive engagement.

One company killing it in the group board Pinterest strategy are the good people at Packaging Diva. With more than 450 group board members, 53,000 followers, and more than 100,000 pins, Packaging Diva has created a board that has endless reach to thousands of users.

Not a bad way to leverage that UGC in your visual marketing strategy.

Group board collaborations on Pinterest

Concluding Our Pinterest Marketing Strategy Hacks

Oftentimes overlooked compared to other channels, smart companies should see past the Pinterest social rhetoric.

For eCommerce platforms in particular, Pinterest should be an integral part of your marketing strategy.

The growth of its users is undeniable. Not only are they a more engaged audience, but they also use Pinterest while making advanced-stage purchasing decisions.

To our eCommerce friends, the choice is clear. Use our Pinterest marketing strategy growth hacks, and soar above the competition in 2017.

Corey Bloom
Corey Bloom, Content Marketing Manager at Yotpo
Corey is a Toronto native living in Tel Aviv. You can find him looking for the best place to eat wherever wanderlust takes him next.
  • I loved this article, I see plenty of traffic from Pinterest but I’m unsure hownto truly harness it. It still seems awkward to me…like not as easy to comment or see comments and to engage? Am I over looking something I wonder?

    • Pinterest isn’t that easy to navigate and the people I know who get massive traffic from that source use third-party scheduling tools to do it.

      Focus on getting on group boards because they already have a ton of followers.

      • Thank you!!

        • You’re welcome. It can really help is to use the Social Warfare plugin because it allows you to share a different post for Pinterest. According to Canva, the optimum size for a Pinterest image is 735×1102. They need to be tall to get attention there.

          Look into third party tools that surface the most popular pins and times for pinning so you can schedule pins and repins. Read reviews for ViralTag, ViralWoot, Ahalogy, Tailwind, Piquora, and BoardBooster.

          I wish I could recommend one, but as many times as I’ve asked power pinners I know, there isn’t a clear consensus on which one is best. G2Crowd is a good review site for comparing solutions. If I had the time, I would have already sorted that out and written about it, but paid work always has to come first.

    • Corey Bloom

      Hey Lash Business!

      We know what you mean. As a platform, Pinterest may not be as accessible to engage its users as say Instagram or Facebook.

      However that should not deter you from realizing its social importance. As you read, Pinterest users are eager and ready to purchase when looking up products.

      We recommend taking a look at the many Pinterest posts we have on our Blog, as well as checking out our new Push to Pinterest feature!

      We hope this helps. Reach out at anytime with more questions 🙂

  • You have a nice way to write an article. Your articles are very informative and helps me a lot in my different problems. Thanks.

    • Corey Bloom

      Thanks so much!

      We think they are pretty good as well 🙂

      Be on the lookout for tons more content coming out soon, thanks for reading!

  • Eren Mckay

    One of the things that I’ve noticed is that incorporating rich pins to my clients’ sites has made a big difference in the traffic that they get. I think it’s one of the many factors in ranking in Pinterest search; of course you have to have keyword phrases that are actually being searched for on Pinterest.
    One of the most common mistakes that I’ve seen people doing is marking up their posts as products when they don’t actually sell the products from their site. This is against Pinterest’s recommendations. Even if you’re writing about a product, if you’re an affiliate, the correct markup for Pinterest would be to have it as an article rich pin. Anyways, I love the advice in this post. Socialized it =)

    • Corey Bloom

      Hey Eren!

      Some great points you bring up! Particularly about about optimizing on Pinterest with rich pins. We are big believers in that strategy as well.

      Thanks for the article love, appreciate you reading! 🙂

      • Eren Mckay

        My pleasure Corey- great tips here!

  • this is an article thanks for sharing with us.

    • Corey Bloom

      Thanks so much for reading Vandana! Glad you found it useful 🙂

  • This article has some stuff to improve your pinterest traffic, I don’t know whether this strategy works for b2b companies it’s hard. But I agree with your points on keywords, hashtags, links will definitely help.

    Even my pinterest profile has lot of male fans I thought female users will be more as the stats say.

    I need to give a try to group boards this is the first time I’m hearing about this.

    • Corey Bloom

      Hey Shiva!

      B2B companies always have a more difficult task on social, but we’ve seen some pretty cool examples of b2b brands doing a great job on Pinterest.

      Definitely check out group boards. They are a great way to collaborative and interact with like-minded brands.

      Thanks for the comment and for reading!

  • I guess the only way for the huge population of users in pintrest will be useful for markets is if only the pins will lead customers to the sites to buy, things otherwise the pins are just for fun

  • Eliran Kupfer

    my favorite tool is by far PinPinterest it just does everything

  • Engaging audience by posting contest will boost up your brand awareness.

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