March 17, 2016 | Shares:

Introducing: Google Product Listing Ads with Product Ratings

We’re thrilled to announce another amazing feature for Yotpo users: Google Product Listing Ads with Product Ratings. Yotpo has been selected as one of a handful of Google-approved reviews aggregators to be a part of the PLA product ratings launch, meaning your Yotpo reviews will show up in your Product Listing ads, making them richer and driving more qualified traffic to your site.

What are Google Product Listing Ads?

Google describes PLAs as “search ads that include richer product information, such as product image, price, and merchant name without requiring additional keywords or ad text.” Now, these ads can feature your products’ reviews information too!

When you enable reviews info on your Product Listing Ads, your products’ average star rating and number of reviews will show up. This has 3 main benefits:

  • It helps differentiate your products across Google results and in Google Shopping
  • It helps you drive more qualified traffic to your store
  • It helps provide critical info to shoppers making purchase decisions

Google Product Listing Ad

How do I set them up?

You can set up a Product Listing Ads campaign through the Google Merchant center or through AdWords. Either way, you’ll need to set up a Google Merchant account first.

After that, you just need to enable PLAs in the Yotpo Admin and select a category for your store. Don’t worry if you can’t find an exact match for your category, just use the closest fit.

Enabling Product Listing Ads in Yotpo

Please Note: Google only accepts reviews with both a title and body. If you have the mandatory title turned off for your reviews (in your General Settings), you must turn it on to use the Product Listing Ads feature. If you need any help, reach out to Support or your Client Success Manager.


How can I get Google Product Listing Ads with Product Ratings?

This feature is available on Yotpo’s Powerhouse and Enterprise plans. Check out this page to learn more about these plans or to request a demo.

How are these different from Google Seller Ratings?

Google Seller Ratings (also called Google ratings) show up only in text ads and refer just to your store, pulling info from your site or business reviews. Product Listing Ads with Product Ratings pull info from your product reviews and show up on ads that include an image of your product.

Will ratings show up in all of the Product Listing Ads?

When a product has at least 3 reviews and Google determines that the review information is accurate and relevant for the user, ratings will show up.

This includes Google shopping ads on mobile, desktop or tablets.

Want to learn even more? Check out these links from Google:

Product Ratings on Google Shopping

Product Ratings PLAs on Google’s official AdWords blog

Doug Baltman
Doug Baltman, Product Marketing @ Yotpo
When Doug's out of the office, he's riding around Tel Aviv on his bike, looking for anything out of the ordinary.
  • mominmadison

    Talia, While I think this is great news about Yotpo’s reviews being visible with Google’s Product ads, the type of account that a Yotpo’s customer needs to have is priced really high. Did I read the FAQ correctly that this is only available for those with a plan that starts out at $499 a month? Thanks ~

    • Hi,

      Thanks for reaching out!

      You’re right — PLAs are available in our Powerhouse plans that start at $499/month and include a ton of other great features like Google Seller Ratings, Rich Snippets and Inline SEO (which means your reviews content will get picked up by Google). Not to mention the other awesome features that aren’t directly related to SEO like on-site Q&A, Review Coupons and more.

      Thanks again!

      • mominmadison

        Thanks for confirming that this option is not affordable for “small businesses” .

        • Hi,

          I hear where you’re coming from about the pricing, but I think if you shop around for similar apps (especially ones that offer Google Product Listing Ads), you’ll find that our pricing is quite competitive.

          We also offer a version of Yotpo that is free forever as well as a version that starts at $25/month — both are great for small businesses!

          In any event, I really appreciate you taking the time to read our blog and reach out to us : )


          • mominmadison

            I currently use the “free version” and use another Google Product Listing app that cost around $46 a month. Rich Snippets can be added directly to a product offering page with little cost. The item I thought was interesting in this new Yotpo offering was the Review showing up with Google Product Listing Ad…but again at a starting point of $499 a month this is not affordable for small and probably even medium size businesses. Thanks

          • Hi again!

            Sorry I was unclear — it’s not the app for Product Listing Ads I was referring to, but an app that allows you to add reviews to PLAs.

            Hope this clears it up.

            Glad you’re enjoying the free version!

  • Kevin

    Do we need to do anything with our Google Merchant account for this to activate?

    • Hi Kevin,

      Thanks for reaching out!

      You won’t have to do anything in Google Merchant account — everything happens automatically through our platform : )

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