September 21, 2016 | Shares:

Leading eCommerce Experts Share Their Strategies [Free Growth Course]

What are the strategies that turn small businesses into successful, scalable companies?

There’s no doubt that the brands that succeed know something about sustaining growth as they scale.

They’ve been through the journey the hard way and have the hands-on experience that can help other businesses follow in their footsteps.

Free Course: Growth Strategies by eCommerce Experts

In this free 6-lesson email course, top eCommerce experts share their experience growing eCommerce brands and offer actionable tips to help you make the best business decisions.

Featuring strategies from top companies and brands, like HubSpot, Shopify, Pura Vida Bracelets, and ThirdLove:



In the course, you’ll learn how to:

  • Improve ROI at every stage of the buyer journey
  • Retain a positive customer exeperience as you scale
  • Create a brand that stands out from the competition
  • And more!

Each week, you’ll get a different lesson delivered to your inbox, free of charge.

Don’t miss this exclusive chance to get one-of-a-kind insights that can help you skyrocket growth and maximize success.

Get insider tips from top experts: Free, 6-lesson course on growthLearn more!

Inside the Course

Learn more about what we’ll cover in this course and who you’ll be learning from:

Lesson 1: How to Use Visual Marketing to Grow Your Business on Instagram

In this lesson, Griffin Thall, the co-founder of Pura Vida Bracelets, shares how he built a multi-million dollar brand in just a few years with the help of visual marketing.

Pura Vida knows a thing or two about Instagram – they currently have over 615,000 followers and their ads average 4x ROI.

“The number one most important rule of social is that you need to keep your audience interested. If people are watching a boring channel, they’re going to change it,” Griffin says.

Get more visual marketing tips from Griffin.

Lesson 2: Monetizing Inbound Commerce to Grow Your Business

Sam Mallikarjunan, one of the most respected marketers in the business, shares what he has learned over his career about the best strategy for scaling a business in a financially smart way.

Sam is currently the Principal Marketing Strategist at HubSpot and teaches Advanced Digital Marketing at the Harvard Division of Continuing Education.

See what Sam has to say.

Lesson 3: How User-Generated Content Impacts All Your Growth Metrics

Tomer Tagrin, co-founder and CEO of Yotpo, has helped over 165,000 eCommerce businesses grow their traffic and sales with user-generated content. He address data-backed ways that user-generated content impacts  growth throughout the buyer journey – and how it’s value exponentially grows over time.

Brands with strong user-generated content marketing campaigns will enjoy much more sustainable growth than their competitors. If you are able to engage customers and generate authentic content that is transparent, socially-integrated, personalized, data-driven and insightful, you will lead your businesses into success,” Tomer says.

Get a taste of Tomer’s tips.

Lesson 4: Maintaining a Positive Customer Experience As You Scale

Tommy Walker is the editor-in-chief of the Shopify Plus blog and the former editor of the popular eCommerce blog, Conversion XL. Working at Shopify Plus, he is intimately familiar with the growing pains of stores as they go from small operations to full-scale businesses.

He takes a look at a vital element many businesses forget as they grow: the value of a positive customer experience when taking your business to the next level.

See Tommy’s suggestions.

Lesson 5: How Smart Branding Drives Sustainable Growth in a Crowded Industry

Veronique Powell is the Director of Strategy and Planning at ThirdLove, an eCommerce lingerie business co-founded by an all-star team of eCommerce and marketing experts who have previously worked at Google, Aeropostale, GAP, and more.

In this lesson, Veronique explains how growing businesses can build branding that furthers their growth.

Learn from Veronique.

Lesson 6: How to Scale Your Business By Automating Your Marketing

Michael Perry is the Director of Kit at Shopify. In his growth lesson, he shares what he’s learned about how business owners can automate marketing to spend more time on the tasks that matter most.

Hear more from Michael.

Sign up to get the full course: One lesson a week, delivered straight to your inboxLearn more!
Aimee Millwood
Aimee Millwood, Director of Content at Yotpo
Aimee loves hummus and hates misplaced commas.

@aimeemillwood – Follow me

  • Eren Mckay

    I’m working on a few eCommerce client websites and this course will definitely come in handy when going through and optimizing their sites. Thanks so much for sharing insights based on data. That’s what I’m always on the look out for because it saves me so much time.

    • Aimee from Yotpo

      Awesome Eren, I’m really glad this can provide valuable information for your clients. Tell them to feel free to reach out if they have any questions about the strategies outlined in the course!

      • Eren Mckay

        Thanks Aimee. I’m sure the course will be super helpful.

  • I sent the link to a couple of ecommerce stores I used to assist back when I managed AdWords campaigns and also to an SEO I know who is doing marketing for a water softener company. Hopefully, they’ll subscribe and pick up some tips to increase their sales.

    • Aimee from Yotpo

      Amazing! Thanks for sharing Gail! Hope they enjoy.

  • Hi Aimee,
    It is a great joy to read about this amazing course, and I joined at once.
    I came to know about this on the pages of Inbound and I shared the following feedback in this regard and upvoted it.
    Thank you so much for this timely share.
    I joined in and going through the lessons.
    This is really amazing to note, Influencer marking is indeed an an amazing area to look in seriously. In this busy or speed world a visual can play an important role in our business. Yes, as mentioned in the lesson 1 Griffin rightly put it, “It is not about creating content you want to show your audience – it’s about creating content your audience wants to see. That is an important point to note in the changing scenario. Aimee well condensed all in nutshell in this wonderful post. Thanks for sharing this.
    Looking forward to implement it in our daily application. 🙂
    Best Regards

    • Aimee from Yotpo

      So glad you enjoyed it so much Philip!! Let me know what you think of the rest of the lessons!

      • Sorry I am a bit late to respond to this feedback. Will come back to you soon!
        Have a blessed week.

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