Direct-to-Consumer Marketing Course

The anatomy of direct-to-consumer brands is simple, but re-engineering their success is complex. In this lesson, learn how industry trailblazers are redefining the rulebook for building a modern brand.

When differentiating through intangibles, like lifestyle or values, it’s critical to get them right in the initial stages. In this lesson, learn how to bypass the most common struggles by honing in on the right persona.

How do you balance affordability without cheapening your brand? In this lesson, learn how to plan a pricing strategy that compensates for margin compression and other market challenges.

When launching a cause-based brand, you have to align your business with a cause that is authentic and relevant. In this lesson, find out how to build meaningful relationships with your customers through cause.

Building your brand around a set of core values gives your business purpose and makes it stand out. In this lesson, learn how to foster authentic brand values as you scale.

Today’s brands must architect their sites for low-intent shoppers via inspiration and discovery mechanisms that inspire confidence. In this lesson, learn how to develop trust online.

Online-first brands face unique challenges in earning consumer trust for products customers have never seen before. In this lesson, get creative solutions for showcasing products online.

Modern brands need to ensure shoppers find the most relevant products at the right time. In this lesson, learn how to create a discovery path that leads to purchase.

Experience is everything when building a physical presence. In this lesson, learn how Chubbies was able to design experiential spaces, choose optimal store locations, and tackle inventory challenges.

As a brand grows, seeking new sales channels becomes near inevitable. In this lesson, learn how to use Amazon and other retailers as part of your distribution strategy without diluting your brand.

Your brand community provides endless opportunities for growth and access to the most relevant audiences. In this lesson, learn how your best customers can help you reach likeminded shoppers.

Brands today face the challenge of not just creating a brand worth caring about, but reaching the people who it will matter to. In this lesson, learn how to use referrals to get to the right audiences.

Building strong relationships with key influencers is a sure-fire strategy for eCommerce growth. In this lesson, learn how Pura Vida has adapted to the changing tides of Instagram and come out on top.

As acquisition costs rise, many brands are turning away from Facebook, but that can be a serious missed opportunity. In this lesson, learn how to tackle the challenges of Facebook advertising.

Differentiating your brand from the wall of content that bombards users on Google is a major challenge. In this lesson, learn how to strategize and test smartly on search.