Direct-to-Consumer Marketing Course

The anatomy of direct-to-consumer brands is simple, but re-engineering their success is complex. In this lesson, learn how industry trailblazers are redefining the rulebook for building a modern brand.

When differentiating through intangibles, like lifestyle or values, it’s critical to get them right in the initial stages. In this lesson, learn how to bypass the most common struggles by honing in on the right persona.

How do you balance affordability without cheapening your brand? In this lesson, learn how to plan a pricing strategy that compensates for margin compression and other market challenges.

When launching a cause-based brand, you have to align your business with a cause that is authentic and relevant. In this lesson, find out how to build meaningful relationships with your customers through cause.

Building your brand around a set of core values gives your business purpose and makes it stand out. In this lesson, learn how to foster authentic brand values as you scale.

Today’s brands must architect their sites for low-intent shoppers via inspiration and discovery mechanisms that inspire confidence. In this lesson, learn how to develop trust online.

Online-first brands face unique challenges in earning consumer trust for products customers have never seen before. In this lesson, get creative solutions for showcasing products online.

Modern brands need to ensure shoppers find the most relevant products at the right time. In this lesson, learn how to create a discovery path that leads to purchase.

Experience is everything when building a physical presence. In this lesson, learn how Chubbies was able to design experiential spaces, choose optimal store locations, and tackle inventory challenges.

As a brand grows, seeking new sales channels becomes near inevitable. In this lesson, learn how to use Amazon and other retailers as part of your distribution strategy without diluting your brand.

Your brand community provides endless opportunities for growth and access to the most relevant audiences. In this lesson, learn how your best customers can help you reach like-minded shoppers.

Brands today face the challenge of not just creating a brand worth caring about, but reaching the people who it will matter to. In this lesson, learn how to use referrals to get to the right audiences.

Building strong relationships with key influencers is a sure-fire strategy for eCommerce growth. In this lesson, learn how Pura Vida has adapted to the changing tides of Instagram and come out on top.

As acquisition costs rise, many brands are turning away from Facebook, but that can be a serious missed opportunity. In this lesson, learn how to tackle the challenges of Facebook advertising.

Differentiating your brand from the wall of content that bombards users on Google is a major challenge. In this lesson, learn how to strategize and test smartly on search.

Content may be king, but only if it's the right type. In this lesson, learn how to effectively build a loyal community by creating and sharing the best content for your brand.

Social media is changing faster than we can keep up. In this lesson, get the low-down on the critical social trends that will help you build a loyal base of brand fans and advocates.

With rising CAC, a killer loyalty program is table stakes. But not all programs are created equal. In this lesson, learn how to custom-build a loyalty program for your brand and business goals.

When it's done right, email can be the most powerful channel you have for connecting with your customers. In this lesson, find out the key pillars for using email to boost CLTV.

More and more brands are turning to subscription models to offer more value to customers. In this lesson, find out how to build an engaged community of subscribers around your product.

Today's consumers expect your site to be more than just a point of purchase. In this lesson, learn how to create a website that is a destination for your brand community.

Data drives powerful commerce experiences. In this lesson, learn how to collect the most important data from your customers and analyze it effectively to craft a better customer experience.

Nothing can replace digging directly into shopper sentiment. In this lesson, learn how to combine user data and customer feedback for better insight into your shoppers' needs.

There's always another data point to collect to craft the "perfect" journey, but that doesn't mean you shouldn't start now. In this lesson, learn how to influence the customer journey in real-time across various touchpoints using data.