38% of shoppers buy items they discovered on Instagram
Turn your Instagram followers into converted customers by directing them to a shoppable version of your feed.
- 38% of Instagram users purchase products that they first discovered on the platform.
- A shoppable gallery on your store’s website has the same look and feel as Instagram.
- Photos include useful information like star ratings and the number of purchases made in the last 30 days for each product to enhance the consumer experience.
Real Example
Hamboards uses a Shoppable Instagram gallery to showcase its surf products in action. Aspirational, authentic photos help shoppers identify with the brand.