April 8, 2025—New York, NY—Yotpo, the leading eCommerce retention marketing platform, today announced the acquisition of Coho AI, a pioneering AI-driven customer data platform (CDP). This acquisition marks a major step in Yotpo’s mission to transform raw customer data into real-time, revenue-driving insights and actions for eCommerce brands, thus empowering brands to deliver truly personalized customer journeys, at scale.
That starts with a strong data foundation—one that not only powers Email and SMS, but also strengthens how brands build trust and increase conversion through Reviews, and drive retention through Loyalty.
Coho AI was founded with a simple but powerful observation: marketers face a common challenge. They are inundated with data yet struggle to turn it into meaningful customer engagement.
The company built an AI-powered agent that ingests relevant customer data touchpoints, analyzes behavior, and generates actionable insights and personalized customer journeys. Following the addition of Coho AI’s talented team, Yotpo will create the most actionable AI-powered CDP designed specifically for eCommerce brands.
Solving the Biggest Challenge in eCommerce: Actionable Data
Coho AI enables the collection of huge amounts of relevant customer data from multiple touchpoints, including:
- Intent and Purchase Behavior – What intent indicators does the customer show? Who are they interacting with on-site and across channels? What are they buying? When are they buying?
- Engagement Patterns – How are customers engaging with your brand? Which channels are most essential for them?
- Purchase Friction – What challenges are preventing conversions?
The AI then layers raw data into predictive insights and intelligent segmentation, allowing brands to:
- Determine which channel to use (email, SMS, loyalty incentives, etc.) for each customer
- Predict how to approach each customer with the right messaging at the right time
- Support personalized marketing strategies based on real-time data
- Run endless small tests to reach the optimal content for each individual shopper
“We founded Coho AI with a vision to change how marketers connect with their customers. Too often, valuable insights are lost in fragmented data and disconnected tools, making it impossible to truly maximize engagement and growth. Our mission has always been to bridge that gap—empowering marketers to harness AI-driven insights and automation to create real impact. By joining Yotpo, we are excited to take what we’ve learned into the world of eCommerce, ensuring brands don’t just collect customer data but actually use it to engage, retain, and grow their business in smarter ways.”
– Itamar Falcon, CEO of Coho AI
Unifying Data to Power Personalization at Scale
The integration of Coho AI into Yotpo will create the first-of-its-kind AI-driven CDP—one that powers email, SMS, reviews, and loyalty from a single data foundation, helping brands optimize how they engage, convert, and retain customers.
- Automatically unify customer data across all touchpoints
- Generate instant insights that marketers can leverage to optimize engagement
- Predict and activate customer engagement with AI-driven recommendations
“Every brand wants to personalize the customer experience, but today, that requires pulling data from too many places, leading to inefficiencies and lost opportunities. With the acquisition of Coho AI, we’re building an AI-powered CDP designed specifically for eCommerce brands—unifying data, generating insights, and assisting brands in optimizing next-best actions to drive revenue, all in one place. Specifically for email and SMS, but also across reviews and loyalty, we think about a platform that is not just a consolidation of products, but a shared data foundation that makes every part of the platform—email, SMS, reviews, and loyalty—smarter, more personalized, and more connected to real outcomes.
Our RFM release is step one, this is step two, and we’re excited about the future.”
– Ahuva Zaslavsky, VP Platform at Yotpo
AI-First Approach to Customer Engagement
Yotpo’s acquisition of Coho AI reinforces its commitment to an AI-first approach to customer retention. This move deepens Yotpo’s ability to help brands drive lifetime value by leveraging AI-powered insights and the power in which to reach and personalize the customer journey via onsite experiences, loyalty incentives, Email and SMS touchpoints all allowing marketers to optimize the customer experience and their revenue growth.
“AI in eCommerce isn’t just about analyzing trends—it’s about enabling real-time decision-making. By integrating Coho AI, we’re evolving the Yotpo platform into a smarter, more proactive AI-driven system that helps brands efficiently segment, personalize, and optimize their customer interactions at scale.”
– Ron Barabash, Chief Architect at Yotpo
Yotpo is committed to deploying AI responsibly, ensuring that all AI-powered insights and automation capabilities comply with major regulations, including the EU AI Act and GDPR. As we integrate Coho AI, we will continue prioritizing transparency, fairness, and privacy, fostering both innovation and compliance.
What’s Next?
Over the coming months, Yotpo expects to integrate Coho AI in order to provide brands with an AI-powered CDP that delivers real-time, personalized engagement at scale. This acquisition positions Yotpo at the forefront of AI-driven customer retention, empowering brands to make smarter, data-driven decisions across email, SMS, reviews, and loyalty—and turn every customer interaction into a growth opportunity.
For more information on Yotpo and the acquisition of Coho AI, visit www.yotpo.com.
About Yotpo
Yotpo is the leading retention marketing platform for eCommerce brands, providing tools for SMS, email, Loyalty, and Reviews. Thousands of top brands rely on Yotpo to drive customer engagement and lifetime value.
About Coho AI
Coho AI is an AI-powered customer data platform that helps brands leverage their customer data to create smarter, more personalized marketing strategies. Founded in 2021, Coho AI has been at the forefront of AI-driven marketing innovation.
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