58% of shoppers spend more when they connect with a brand
Make your customers feel like they belong with your brand by choosing influencers they can relate to. It’s proven that influencers with authentic voices help boost sales. When you use an influencer who shares the same unique qualities and values as your audience, it builds trust and helps your potential customers feel secure and confident in their style, their lifestyle, and your brand. These shoppers are more likely to buy your products and even spend more than they would with other brands.
- 58% of shoppers will spend at least 5% more when a brand makes them feel safe and secure
- 45% of customers feel connected to brands that “get them”
- 92% of consumers trust influencers over ads and traditional celebrity endorsements
Choose influencers who share the same qualities as your customers to help them feel they’re part of your brand.
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Real Example
Dr. Martens selected a variety of influencers for the “Worn Different” campaign, highlighting their unique sense of style and the “rebellious spirit” that connects them all. This campaign is both inclusive and aspirational for Dr. Martens’ target audience. It demonstrates the brand’s commitment to going beyond mainstream fashion, connecting with shoppers who like to dress differently.
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