How Should You Invest in Acquisition?

With rising customer acquisition costs, brands have to find new ways to make their spend count for more. In a survey of 512 direct-to-consumer brands, we found that 63% of brands across verticals see equal or greater ROI from referral programs as compared to digital ads.

Referral programs give brands an opportunity to set a fixed acquisition cost, rather than being subject to the unpredictability of digital advertising.

Check out the full report to find out how brands of different sizes benefit from referrals.

 

 

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