The State of D2C Marketing in 2019

An industry benchmark for direct-to-consumer practices, based on a survey of marketing & eCommerce decision-makers.

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Inside The Report
The State of D2C Marketing in 2019 establishes a benchmark for eCommerce marketing practices as digital native and established merchants compete in the direct-to-consumer arena.

Survey data includes:

Marketing and Ad Spend

How D2C brands are spending their advertising dollars in 2019, particularly among Amazon, Facebook, Google, and Instagram

Reviews, Referrals, & Rewards

Which verticals are deploying user-generated content (reviews, customer photos, & videos), referrals, and loyalty programs

Acquisition Channels

A comparison of how different acquisition channels perform for companies of different sizes

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Marketing and Ad Spend

How D2C brands are spending their advertising dollars in 2019, particularly among Amazon, Facebook, Google, and Instagram

Slide

Reviews, Referrals, & Rewards

Which verticals are deploying user-generated content (reviews, customer photos, & videos), referrals, and loyalty programs

Slide

Acquisition Channels

A comparison of how different acquisition channels perform for companies of different sizes

eCommerce has become an equalizer for companies and the critical touchpoint for developing direct relationships with customers.
Tomer Tagrin
Tomer Tagrin
Co-founder and CEO @ Yotpo

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