Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
March 8th, 2021

Yotpo Proudly Presents the 2021 Amazing Women in eCommerce Honorees on International Women’s Day

Thirty Women Leaders from Uoma Beauty, Awkward Essentials, Magic Spoon, Shopify Plus, Tarte Cosmetics, goop, Waitrose, Klarna, and More Embody the Boldness and Ingenuity That Propel the Success of eCommerce Today

NEW YORK, NY (March 8, 2021)Yotpo, the leading eCommerce marketing platform, has announced the 30 latest honorees for Amazing Women in eCommerce (AWIE). Presented by Yotpo, AWIE is a program dedicated to recognizing the women who are shaping the future of how we buy, while raising money for Girls Inc. to build up the next generation of women business leaders.

Selected from more than two thousand women nominated by peers and champions from the broader retail industry, Yotpo’s fourth annual group of honorees is a diverse representation of industry leaders united in their commitment to delivering exceptional shopping experiences as more and more consumers buy online.

“Amazing Women in eCommerce is Yotpo’s platform to show the world that women are architects of innovative and brilliant brand experiences that we enjoy as online consumers today,” said Cristina Dinozo, Senior Director of Brand Marketing at Yotpo. “That this year’s honorees were chosen from a record number of nominations is a testament to the impact they have on moving the eCommerce industry forward.”

Honorees of Yotpo’s 2021 Amazing Women in eCommerce include:

“My mission and passion in life is to create a space where everyone feels welcome, where everyone feels like they belong, and where everyone feels free to be their true beautiful and authentic selves.”

“I’ve been a part of new website launches, re-platforms, enterprise-level projects, and everything in between. The one common thread is that I can look back at all of these experiences and be proud to have learned from both the good and the bad.”

“We’re building the post-sex category, addressing that often-awkward, messy time between the afterglow and the aftermath. And we’re doing it by telling my own story that inspired dripstick with the goal of helping women embrace the messy parts of life we don’t often discuss.”

“I empower my team to be strategic thought leaders in each of their verticals, while ensuring that we are all working towards the same business objectives.”

“Today, I would say my biggest success has been taking a leap of faith in Klarna – leaving a company and sector I knew and loved and pushing myself outside of my comfort zone to a new space within fintech.”

“Responding to COVID at Waitrose.com is one of the most humbling and challenging situations I’ve ever had to deal with. All of us had to dig deep to be our most resilient, most creative, and collaborative to get the job done.”

“I think the realization that brands should care just as much (if not more) about customer retention vs. acquisition will continue. Strong brands are built upon real, genuine fans!”

  • Jaime Levy, Head of Merchant Engagement, Shopify Plus

“There is no tell-all book for being successful in this industry. There’s evolution every second of the day — across every time zone in the world — and the best way to share and inspire is by connecting people.”

The full list of Amazing Women in eCommerce honorees, including honorees from previous years, is available on womeninecomm.com, featuring interviews that highlight personal stories, professional achievements, and sources of inspiration.

With every AWIE nomination, Yotpo has pledged to donate $5 to Girls Inc., an organization dedicated to inspiring and encouraging all girls to be “Strong, Smart, and Bold.” Having already gifted $35,000 to Girls Inc. over the years, Yotpo calls on the industry to join in amplifying its efforts by donating via the AWIE website, womeninecomm.com.


Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Patagonia, Barbour, and Magic Spoon accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences. Integrated with the tools online businesses use every day, including Google, Instagram, and top eCommerce platforms, Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, Israel, London, and Sofia. We are hiring! Visit yotpo.com/jobs.

PRESS CONTACT: press@yotpo.com

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