The internet has tons of great information out there, but you’re short on time.
That’s why we created this curated collection of free resources on Instagram advertising best practices. Whether you’re just starting out or looking for advanced tips to get the best ROI, here are the best articles we could find to answer your most frequently asked questions about Instagram best practices.
Don’t have time to read all these posts? Top takeaways from the articles are pulled out in each section, and at the end, you can find a list of all the posts we include.
If you’re on the fence about paying for more social ads, look no further than eMarketer’s projections for the future of Instagram mobile ad revenues to convince you.
Forrester also came out with a great report on the Instagram engagement rate. While their Instagram data is a bit old and not specific to Instagram sponsored ads, it’s still relevant as Instagram continues to top engagement among social platforms, showing just how Instagram benefits are rising.
Instagram also came out with a convincing argument on why their ads are the best.
Just getting started? Check out Social Media Examiner’s awesome guide for creating Instagram ads or The Media Captain‘s post on Entrepreneur detailing how to create an Instagram ad in just 10 minutes.
Also, Customer Magnetism includes detailed step-by-step instructions (with screenshots) in their post answering Instagram FAQs.
Social Insight has an awesome 30-day walkthrough of setting up, running, and optimizing Instagram ads for those just getting started out.
Check out this advanced marketing guide on best practices for how to get Instagram followers fast. Ross Simmonds went from 0-50,000 Instagram followers and shares how. He includes detailed tips to walk you through strategies like leveraging popular accounts’ follower base, organizing a freebie giveaway, and hiring influencers.
Another great reference is this Shopify post on how to build a massive Instagram following.
Since Instagram ads are relatively new, a lot of people are still figuring them out. Look to the big brands with huge budgets to see what’s working for them.
Postano did great coverage of the 5 best Instagram ads, along with what makes them so awesome. They examine campaigns from Ben & Jerry’s, Michael Kors, and more and give you actionable advice for how you can integrate this in your content.
Wordstream’s post on their best social media tips isn’t Instagram-specific, but it does offer some really original ideas, like building ads around life events.
Contently covered 7 things CMOs need to know about Instagram ads, which is great for understanding how to measure Instagram ads’ effectiveness as it relates to marketing.
Entrepreneur also writes about ways to use Instagram ads in your current marketing strategy.
Sprout Social has another great Instagram post on trends marketers should pay attention to.
Already running campaigns, but want to perfect your content? Here are the resources to help you out:
On Instagram, it’s all about storytelling. Industry veteran Pola Zen shares 5 ways to use visual storytelling to improve your marketing images, on Instagram and across channels.
Marketing Land takes a look at what’s working on Instagram. Business2Community provides 6 examples and best practices of Instagram ads, and Yahoo Finance examines why ads work on Instagram versus other social networks.
Our Head of Design, Roni Klein, takes a look at the methods brands are using to effectively engage customers and how to design successful Instagram campaigns that elicit customer participation.
PPC expert Adi Palkovic brings her tips to the table in her guide to getting the most out of digital ads.
Social Media Examiner shares advice on creating re-targeting campaigns on Instagram.
Any other Instagram ads resources you’ve come across that you think would be valuable to include? We’d love to add them to the list.
Take a look at the answers.
Complete list of resources:
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