‘Instagram Ads’ refers to the native advertising platform that was introduced in October 2015 by this Facebook-owned, Millennial-dominated, mobile photo-sharing social network.
Since its launch Instagram Ads has become the most common solution for running paid advertising campaigns on Instagram.
It’s easy to use, has a robust and continuously-evolving suite of features, and offers incredibly granular targeting options which are similar to those provided by Facebook (and loved among social advertisers).
While Instagram Ads may be the most popular choice for advertising on Instagram, there a number of other available options that are specifically targeted for selling through Instagram.
Depending on your business needs you might find one of these solutions to be more suitable, or you might want to use a combination of several solutions.
Here are some of the best methods for selling products on Instagram:
There are third party tools available to help you manage each of these solutions, such as Yotpo Ads for Instagram.
Instagram’s steadily growing base of active monthly users (500 million as of June 2016) are a lucrative target for businesses.
Brands’ Instagram engagement rates are higher in comparison to other social networks (notably Twitter and Facebook) for both paid and organic posts. With the exception of Pinterest, Instagram shoppers spend more per average referred sale ($65 USD) than on any other social network, according to recent reports from Ad Age and Shopify, respectively.
Instagram Ads can be used at multiple points along your sales funnel, from increasing brand awareness, to enticing potential users to shop on your website or install your app, to re-marketing to users who have already visited your website, all the way down to helping you retain existing customers.
Instagram’s visually oriented ads have primarily been successful with B2C brands, celebrities, sports figures, and in general any public persona or entity geared towards sharing their (or their community’s) lifestyle, in real-time.
The following is a general list of best practices to help you get started with Instagram Ads.
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