Last updated on February 13, 2024

Mariya Arabadzhieva-Todorova
Content Marketing Specialist @ Yotpo
June 7th, 2022

4th of July is the day when Americans celebrate independence, the rights of the individual, and the pursuit of happiness. 


It is also another opportunity for merchants to launch a special holiday-themed campaign. 


Where to begin? The best time to start your Independence Day campaign would be right after Father’s Day. 4th of July is usually associated with summer, patriotism, happy memories, and quality time with friends and family. Traditionally, some of the most purchased items will be fireworks (!), BBQ food and supplies, home & garden decorations, sports and outdoor equipment.


But even if your store products don’t fit the Family-Fun-Food trinity, you can still think of a way to flaunt your latest summer collection. Launch a text marketing campaign combining uplifting and cheerful holiday-themed text copy with red, white, and blue visuals to gently push your subscribers’ emotional and patriotic buttons. Don’t forget to add a sense of urgency to let them know your juicy summer offers are valid for a limited time only.


This 4th of July, bring the spirit of Independence to your store with our 11 holiday-themed SMS templates! 


Universal Templates

SMS Template 1:

Hey {FirstName}, get ready for some firecracking prices on brand new summer products by {SiteName}! Offers available for a limited time only: {SiteUrl}


SMS Template 2:

{SiteName}: {FirstName}, celebrate Independence Day with Free Shipping on all orders! Check out our exclusive patriotic collection here: {SiteUrl}


SMS Template 3:

{SiteName}: Hey {FirstName}, welcome to the land of the Buy One, Get One Free! Available for the entire July 4th collection — limited time only! {DiscountCodeUrl}


Family Activities and Get-Togethers

SMS Template 1:

{SiteName}: Hey {FirstName}, check out our summer party ideas on how to celebrate 4th of July in the comfort of your own backyard: {SiteUrl}


SMS Template 2:

{SiteName}: {FirstName}, cue the fireworks and get ready for a bangin’ 4th. Enjoy {DiscountValue} discount on all products — valid while quantities last. {DiscountCodeUrl} 


Food & Recipes

SMS Template 1:

{SiteName}: Red, White and BlueBerry — {FirstName}, enjoy our 15 holiday-themed festive recipes for cakes & desserts. Bon Appétit! {SiteUrl}


SMS Template 2:

How to throw the perfect 4th of July BBQ? Join us at {SiteName} for some finger-licking offers and tips for the perfect steaks this year: {SiteUrl}


Fashion/Hobbies/Home Decor

SMS Template 1:

Special {DiscountValue} discount by {SiteName} on kids’ footwear, available for a limited time only! For celebrating Independence Day in style! {DiscountCodeUrl}


SMS Template 2:

{SiteName}: {FirstName}, celebrate Independence Day & kick off the season with our latest fashion picks! Enjoy {DiscountValue} off selected items + free delivery! {DiscountCodeUrl} 


SMS Template 1:

Don’t pull a muscle hangin’ the US flag! {FirstName}, get your body in perfect shape with {SiteName}‘s new home training gym equipment: {SiteUrl}


SMS Template 2:

{SiteName}: Don’t parade — Decorate! {FirstName}, give your home the ultimate makeover this summer with our hot decor collection sets: {SiteUrl}


We really hope that our ideas for 4th of July templates gave you the spark and inspiration to fuel your next Firecracker text marketing campaign.