Marketing Automation

Marketing Automation Platform for Growth

Automate email and SMS with Yotpo — a marketing automation platform made to grow your eCommerce brand and simplify customer journeys.

“We made nearly 40% more revenue from flows in the last month- and saw significantly higher pop-up completion rates."

Lisa Sutton
COO

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38% more revenue from flows

"Marketers want to be relevant and connect with our audience. Now, we can connect more personally with a 360 view of the customer’s journey"

Curtis Ulrich
Director of eCommerce

31% increase in email revenue

"We see incredible open rates and conversion, while having nearly zero opt outs. I attribute that truly to our segmentation strategy.”

Matt Catizone
CMO & Managing Partner

58% open rates on average

Drag and Drop Builder

Use simple templates to build and launch campaigns in minutes — no coding needed.

Shopify Integration

Use customer data in real time to reach customers with relevant content across multiple channels like email marketing and SMS.

Smart Segmentation

Reach subscribers based on customer behavior and buying stage to increase engagement and sales.

Unified Dashboard

See results from all your marketing channels in one place and improve your strategy.

Multi-Message Builder

Build joint SMS and email campaigns to better connect with your audience.

Built for eCommerce

Easily integrate your email and SMS strategy to the rest of your marketing channels.

Marketing Automation Platform FAQs

How does marketing automation work with Yotpo?

Yotpo’s marketing automation software helps businesses automate email, SMS, and other routine marketing tasks. By using customer data and pre-built workflows, you can create campaigns that guide the customer journey, improve engagement, and maximize revenue — all with less manual work.

How can I use Yotpo marketing automation tools?

With Yotpo’s all-in-one solution, you can automate growth through email campaigns and SMS flows. The platform lets your marketing team or sales team use pre-built templates, generative AI tools, and content strategy insights to reach your audience across multiple channels with relevant content that drives results.

Can email and SMS be one marketing strategy?

Absolutely. Combining email marketing and SMS in a unified marketing automation strategy improves the customer lifecycle and boosts customer retention. With Yotpo, it’s easy to reach customers on the right marketing channels, with the right message — while keeping the human touch.

Is marketing automation easy for small business?

Yes. Yotpo is built to remove the learning curve often found in traditional marketing software or CRMs. With pre-built automations, drag-and-drop tools, and seamless integration into your tech stack, small businesses can save time, easily connect with customers, and manage campaigns without needing a large team or deep technical knowledge.

How does marketing automation maximize revenue?

Yotpo helps you focus on what matters — growing your business. By automating repetitive tasks and giving you full control of your email automation, landing pages, and customer behavior targeting, Yotpo helps nurture leads, increase conversions, and boost increased revenue through smarter automation and data-driven decisions.