Ecommerce Sr. Manager

About The Laundress

As fine fragrance pioneers reimagining the fabric care and home-cleaning space, ourmission is to elevate everyday chores beyond cleaning to become an integral part of your daily wellness ritual, because taking care of the things you love means taking care of yourself.

For 20 years, The Laundress empowers a passionate community to take care of the clothes they love with exceptional fabric care and cleaning expertise. We are part of Unilever’s Home Care portfolio, and our products are sold via DTC, Amazon, and specialty wholesale retailers (both eCommerce and brick and mortar). Be part of the journey building The Laundress into the leading luxury lifestyle brand at the intersection of Beauty, Home, and Fashion, rooted in exceptional Fabric Care and Fine Fragrance.

Role & Responsibilities:

The Sr. Ecommerce Manager will be responsible for developing, executing, and analyzing ecommerce strategies to help accelerate our brand growth, optimize customer on-site engagement and ultimately drive sales.

• Manage and optimize all features and functionalities of the ecommerce platform to deliver a seamless, engaging, and best-in-class shopping experience.
• Provide regular performance updates to senior leadership, including detailed reports on sales results. Partner closely with the Director of Digital Marketing to craft and execute a long-term strategy to drive sustained ecommerce growth.
• Analyze the customer conversion funnel to identify opportunities at each stage of the shopping journey, and implement initiatives designed to enhance conversion rates and customer satisfaction.
• Supervise and develop the Client Services team, ensuring consistent delivery of exceptional customer service across all communication channels, and driving a customer-first culture.
• Oversee and maintain all ecommerce-related systems, including development, ESP, ERP integration, order and warehouse management systems, payment processing platforms, shipping solutions, and development ticketing tools.
• Develop and manage comprehensive daily, monthly, quarterly, and annual sales plans, ensuring accurate forecasting and agility to adjust for market dynamics and trends.
• Regularly monitor competitor activities and trends, with an emphasis on online innovation, mobile optimization, and social. commerce strategies, providing actionable insights for differentiation.
• Work closely with internal teams, including marketing, supply chain, and product development, to execute both tactical and strategic initiatives that elevate the overall ecommerce and customer experience.
• Lead the creation of detailed business recaps and reports, synthesizing data into actionable insights to inform future planning and strategy.
• Stay ahead of industry trends and emerging technologies, bringing fresh ideas and innovative solutions to improve the ecommerce ecosystem.
• Proactively identify and resolve operational challenges to ensure a smooth customer experience and maintain business continuity.
• Take ownership of additional responsibilities and special projects as needed to drive ecommerce growth and support business goals.

Qualifications:

• You’re a doer. As the Sr. Ecommerce Manager, you will oversee thelaundress.com and ensure our ecommerce strategies are executed thoroughly and accurately. You are able to anticipate and carry out next steps, in a fast-paced, sometimes ambiguous environment. You have a bias for action and take real ownership of your areas and projects without the need for direct oversight. You enjoy working independently and consistently hit milestones.
• Your role will be responsible for the day-to-day operations of our website as well as optimization and analytics. It’s important you are able to cross every T and dot every I, delivering excellent work, even in an accelerated timeline.
  You’re a dot connector: You immerse yourself in the organization to build productive relationships and strong synergies with internal and external stakeholders and Unilever team members – all in support of maintaining and growing The Laundress brand equity.
  You’re an inventor & risk taker: If the right process doesn’t exist, you aren’t afraid to create it and can successfully rally the right partners to make it happen.
  You care a lot. You are authentic, passionate, compassionate, you put customers first, and lead with your heart and mind.
  You are Agile: You’re able to turn on a dime and influence your team and others.

Knowledge and Skills You’ll Neet to Succeed

• Bachelor’s degree, in relevant field with 3-4+ years of marketing.
• Experience executing digital marketing strategies, preferably in a DTC or prestige beauty business
• Advanced knowledge of digital marketing strategies, tactics (email, SMS, paid search & social campaigns) and systems (i.e., Google Analytics, Klaviyo, Shopify, Attentive)
• Experience partnering with agencies and collaborating with cross-functional partners
• Strong analytical and organizational skills coupled with an attention to detail and an ability to multi-task and see work through to completion (project management experience a plus)
• Ability to provide both verbal and written information clearly, succinctly, and persuasively as well as ability to influence others
• Ability to work independently, taking ownership to positively influence end-to-end results
• Problem-solve skills and a continuous improvement mindset are crucial to turn out succinct projects and improve processes and ways of working across the team
• Action-oriented and ability to initiate appropriate resources to meet marketing goals

Benefits:

The Laundress employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation, and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Pay: Target salary for this position is $100K -120K. The Laundress takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

How We Reward: This position is bonus eligible.