Lifecycle Marketing Associate

Role & Responsibilities:

Maiden Home is growing a team of forward-thinking individuals who possess unique strengths and perspectives, an innate ability to inspire their colleagues, and an eagerness to reimagine the world of luxury furnishings.

As our Lifecycle Marketing Associate, you will be responsible for supporting and scaling omnichannel marketing and sales outreach to drive business growth. This role will manage and analyze customer data and trends to develop initiatives and define strategies to improve client engagement, loyalty and retention.

This is a unique opportunity to join a brand that is primed for its next stage of growth–with a proven competitive advantage in its ability to attract, motivate and retain top talent across a range of disciplines. At Maiden Home, you’ll find a workspace that encourages innovation, creative expression, and teamwork, and your experience will be shaped by your performance, contributions, and drive.

This role is located at our New York headquarters, located in the TriBeCa design district.

Responsibilities

• Ownership of Klaviyo automated email flows such as abandonment and new subscriber welcome flows
• Partner with brand on email calendar, cadence and A/B testing
• Partner with ecomm and ops for transactional emails in Klaviyo
• Partner with brand/creative and digital product to build emails in Klaviyo
• Support prospecting for trade and store teams
• Support clienteling sales strategy through ownership of monthly sales ‘newsletter’, client attachment to sales teams & customer segmentation for outreach
• Customer segmentation to support marketing initiatives such as direct mail and paid digital advertising
• Customer database management
• Marketing CRM platform maintenance
• Define RFM (Recency, Frequency, Monetary value) cohorts
• Reporting on channel performance (ex. Outreaches, appointments booked, etc)
• Partner with brand on persona building

Qualifications

• 1-3 years of experience in CRM or retention marketing
• Experience with Klaviyo as an ESP & CRM tool
• Comfortable working in excel & manipulating large datasets
• Must be comfortable working in a fast-paced environment
• Must be able to effectively collaborate cross-functionally with stakeholders across other departments such as sales, customer care, creative & brand.
• Experience in a luxury and/or high-end furniture industry preferred

About Maiden Home

Maiden Home is an authority in the world of luxury home furnishings. The brand designs original pieces at its New York studio, sources exquisite materials from trusted partners around the world, and works directly with distinguished artisans to bring them to life—then, it delivers them with prices and lead times that are unheard of in the furniture industry.

Maiden Home’s unwavering commitment to exceptional design and quality is praised by leading interior designers and publications including Architectural Digest and Elle Decor, and it has brought the brand consistent year over year growth.

Maiden Home is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Commuter benefits, Disability insurance