Senior Brand Activations Manager

Role & Responsibilities:

We are seeking an ingenious Senior Brand Activations Manager for Lume Deodorant to develop and execute strategies and programs that bring the Lume and Mando brands to life. In this role, you will drive meaningful connections with current and potential consumers by creating engaging experiences that build brand awareness, drive engagement and foster positive brand perception.

What You Will Accomplish

• Own the strategic thinking, planning, hands-on execution and evaluation of 360 regional and national marketing activations that help build our brands above and beyond always-on marketing channels.
• Identify potential partners, negotiate agreements, and oversee the execution of partnership programs to enhance brand visibility, drive sales, and build positive brand associations.
• Serve as project lead on brand partnerships, sponsorships, and events, providing direction and oversight to a cross-functional team, external partners, agencies and vendors to deliver effective and measurable results on-time and on-budget.
• Plan and manage budgets to ensure thoughtful stewardship .
• Develop and manage all applicable processes and workflows to ensure effective communication and resourcing.
• Ensure brand consistency and messaging in all external-facing marketing and communications forums.
• Stay current on data, trends, competitive landscape and standard methodologies related to brand activations, sponsorships, partnerships, events and experiential marketing.

Qualifications:

This should describe you

• 7+ years of relevant experience in sponsorship, partnerships, event, project and budget management, with a track record of delivering brand growth through creative and highly effective marketing activations beyond just traditional paid and organic marketing channels.
• Prior experience in beauty, personal care or lifestyle brands is a plus.
• Demonstrated experience identifying and evaluating partnerships, negotiating agreements, managing partnership programs, and measuring/reporting on program performance.
• Demonstrates broad knowledge of all marcomm areas of expertise, including but not limited to public relations /earned media, events, social, digital, storytelling/content development, paid media/ advertising.
• Contract and negotiation skills – constructing and reviewing the most advantageous agreements with suppliers/external partners.
• Robust list of contacts to help get conversations started.
• Creative mind with experience putting new ideas into practice and assessing results
• Demonstrated ability to use data and event trends to inform decision-making, risk assessments, and strategic planning.
• Highly organized and decisive, with a track record of managing multiple time-sensitive projects in fast-paced settings.
• Excellent written and verbal communication skills; comfortable coordinating across diverse teams and clearly documenting plans, timelines, and outcomes.
• Strong ability to work as part of a team, demonstrate initiative and solve problems effectively and independently.
• Ability and comfort level to connect with consumers and key stakeholders.
• Ability to manage relationships with key vendors and partners (e.g. venues, properties, suppliers, etc.).
• Proficiency with Clickup, Wrike, Smartsheet, or other project management software
• Bachelor’s degree or equivalent work experience.
• Ability to travel up to 30% of the time during peak months (spring/summer) with weekend availability where required

Here’s Who You’ll Work With

• Reporting to Brand Director, Lume
• Working on the Lume + Mando Marketing team
• Lead a cross-functional team to deliver brand activations by collaborating with Product, Finance, Operations, Creative, Marketing, DTC, and Retail teams.

Benefits And Perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$150,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.