Growth Marketing Manager

Role and Responsibilities:

We’re looking for a hands-on Growth Marketing Manager who is equally strong at
creative execution and data-driven decision making. This role is ideal for someone who
thrives in a fast-paced, entrepreneurial environment and loves wearing multiple hats.
You’ll run paid ads directly in-platform, build email and SMS campaigns, manage our
content calendar, and collaborate with internal teams and creators to deliver great work.
This is a doer role — you’ll be building, optimizing, and analyzing campaigns daily. The
right person will balance creative instincts with analytical rigor, moving seamlessly
between making content and measuring results.

This role could be structured as full-time or fractional depending on the candidate, and
reports directly to the CEO.

Key responsibilities

• Execute and optimize paid acquisition campaigns in Meta Ads Manager and
  Google Ads.
• Recommend new channels as needed and implement your recommendations.
• Own and manage marketing budgets with a focus on growth and ROI.
  Build and manage email campaigns and flows in Klaviyo; support SMS through
  Attentive.
• Develop and manage the content calendar across email, SMS, and social – in
  partnership with the internal team
• Collaborate with our internal team, content creators and external partners to
  execute campaigns
• Create and update landing pages to support campaigns; suggest offers and
  optimizations as needed
• Draft creative briefs or concepts, guide direction, and/or create assets directly in
  Canva/CapCut.
• Analyze performance data and proactively recommend optimizations to improve
  acquisition and retention.

Tools we use

• Meta Ads Manager
• Google Ads
• Shopify
• Klaviyo
• Attentive
• Canva
• CapCut

What we’re looking for

• Full-funnel marketer with 5+ years experience in both paid and owned channels
  for a CPG and/or DTC brand
• Proven ability to run Meta and Google campaigns directly in-platform.
• Strong working knowledge of Klaviyo (building campaigns and flows).
• Comfort with content creation tools (Canva, CapCut or similar) and a good creative
  eye.
• Equally comfortable with creative problem-solving (ads, content, copy) and
  analytical work (data, testing, reporting).
• Organized and detail-oriented; can juggle multiple projects without dropping the
  ball.
• Self-starter with a proactive, type-A personality – you’ll keep the team moving, not
  the other way around.

Our dream team member:

• thrives in a fast-moving, entrepreneurial environment
• anticipates challenges and comes with answers
• Is collaborative and communicative
•  takes pride in ownership and accountability and treats our growth goals like your
  own

How we work

• Hands-on and all-in: We roll up our sleeves and share the workload. Whether
  that’s creating static ads, shooting videos, or writing email campaigns, we divide
  and conquer to get the job done.
• Collaborative and flexible: We tap external partners and resources when needed,
  but we’re not afraid to get scrappy and make things happen ourselves.
• Ideas over hierarchy: Best idea wins. Everyone brings ideas to the table.
• Iterative mindset: We value progress over perfection. We learn, test, and improve
  as we go.
• Do what it takes: At the end of the day, we’re united by getting the job done and
  delivering results.

Bonus points

• Experience creating high-performing social content (copy, design, or video).
• Prior DTC/eCommerce brand experience.
• Success stories of scaling growth budgets profitably.
• Close to NYC and willing to work in person from time to time