Senior Associate, Retention Marketing

Role & Responsibilities:

We’re looking for a proactive, highly organized Senior Associate, Retention Marketing to help bring our lifecycle strategies to life across email, SMS, loyalty, and direct mail. Reporting to the Senior Manager of Retention Marketing, this role is designed to provide critical channel support: managing campaign execution, briefing, reporting, and vendor coordination to help scale our efforts and drive customer retention. While email and SMS will make up the majority of the day-to-day, this person will also support broader lifecycle initiatives, including direct mail execution, loyalty touchpoints, and segmentation strategy, all within the frameworks defined by channel leadership. The ideal candidate thrives in the details, communicates clearly, and understands how thoughtful execution ladders up to broader business goals.

What you’ll do:

• Execute all day-to-day email and SMS campaigns in Klaviyo and Attentive — including segmentation, build, QA, and scheduling — based on overarching strategic direction
• Lead calendar planning and coordination for email and SMS, aligning with seasonal and product priorities across Creative, Merch, and Site
• Develop clear, thoughtful briefs for email and SMS that reflect past performance and support campaign goals
• Build, test, and maintain lifecycle flows in Klaviyo and Attentive, implementing approved optimizations
• Partner with Senior Manager to gather insights from the data warehouse team to ensure segmentation is tailored and personalized — proposing new approaches using data warehouse learnings
• Own weekly, monthly, and quarterly campaign and flow reporting cadences, identifying performance insights to inform testing, iteration, and strategic optimization
• Coordinate cross-functionally to ensure flawless execution — confirming launch details and linking strategies with Site/Merch teams and working with CX to process customer communication preferences, suppression requests, and subscription concerns
• Partner with the Senior Manager to maintain a testing roadmap across email and SMS — identifying opportunities to optimize content, cadence, segmentation, and channel performance
• Support loyalty-related touchpoints and platform migration efforts as they intersect with email and SMS
• Execute against established direct mail strategies — including management of list pulls, suppression handling, and vendor coordination (e.g., for catalogs, Boomerang, handwritten cards)
• Manage key retention vendors (e.g., personalization tools, QA platforms) and ensure seamless integrations with ESP/SMS platforms
• Stay informed on email and SMS best practices, retention innovation, and emerging capabilities — while keeping a pulse on competitive activity and industry trends to surface inspiration and new ideas
• Maintain clear, proactive communication to ensure alignment across handoffs, timelines, and next steps

Qualifications:

What you have:

• 3-5 years of hands-on experience in email and SMS marketing, including campaign execution, flow management, and calendar ownership (Klaviyo and Attentive strongly preferred)
• Proven ability to manage retention workflows end to end within a strategic framework — from briefing through deployment and performance analysis
• Highly organized with strong attention to detail, sharp QA instincts, and consistent follow-through
• Clear and proactive communicator who keeps stakeholders aligned and shares updates without needing to be asked
• Analytical and curious, with confidence pulling and interpreting performance data to guide optimizations
• Critical thinker with a customer-first mindset, always focused on relevance, clarity, and brand integrity
• Resourceful and self-directed — able to identify gaps, solve problems, and keep work moving independently
• Familiarity with direct mail, loyalty programs, and customer lifecycle communications is a strong plus
• Adaptable and calm under pressure, with experience working in fast-paced, cross-functional environments

Benefits:

We aim to pay competitively for our size and industry. The base salary range for this position is $80,000 – $95,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

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A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear. We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

Always Innovate, constantly seeking creative ways to improve and drive forward.
Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!