D2C Beauty Trends Report

The face of beauty is evolving thanks to an influx of game-changing, digital native brands. Yotpo surveyed beauty shoppers to understand the factors that drive them to engage directly with beauty brands, from consideration to purchase and back again.

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What You'll Find Inside the Beauty Trends Report

Report at a Glance:

Who we surveyed

Nearly 2000 female beauty consumers in the US & UK

How to trigger impulse buys

The third-party influences that matter

Cultivating beauty loyalists

Loyalty programs as an untapped opportunity for beauty brands

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Who we surveyed

Nearly 2000 female beauty consumers in the US & UK

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How to trigger impulse buys

The third-party influences that matter

Slide

Cultivating beauty loyalists

Loyalty programs as an untapped opportunity for beauty brands

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