Last updated on October 10, 2023

Erika Kwee
Product Marketing Manager @ Yotpo
November 10th, 2021 | 4 minutes read

At Yotpo Tech Talk on November 10, 2021, we announced our new syndication integration with Meta.

Table Of Contents

We recently held the inaugural event for our new quarterly series, Yotpo Tech Talk. The event featured an open forum for attendees to participate and ask questions about the releases, updates, and announcements covered by Yotpo product experts.

What did we announce? 

As an exciting expansion of our long-term partnership, Meta and Yotpo came together to release a brand-new integration, allowing shared merchants to syndicate product ratings and reviews collected and displayed onsite through Yotpo to their shops on Facebook and Instagram. This comes just in time for Black Friday & Cyber Monday to enhance product listings and help boost sales!

What are shops on Facebook and Instagram?

Shops make it easy for businesses to set up an online store for customers to access on both Facebook and Instagram. Creating a shop is free, and businesses can choose the products they want to feature from their catalog and customize their Shop’s look and feel. 

According to Facebook, there are currently more than 1.2 million active Shops and more than 300 million people interacting with them every month. 

Why sell via shops on Facebook and Instagram?

Merchants that sell on more channels are more likely to increase their engagement and brand awareness. Selling on Shops also enables brands to:

  • Meet shoppers in more ways. Consumers can access your shop from your Facebook Page, Instagram profile, posts with product tags or shoppable content in the feed, stories, Lives, and Reels.
  • Make your products easier to discover. By setting up a shop, sellers will have access to popular shopping destinations on Instagram and Facebook.  
  • Allow shoppers to make purchases where they are. Instead of sending people from product pages back to your website, your business can enable shoppers to make purchases directly in the app with checkout on Instagram.
  • Optimize sales on the fly. Sales performance insights can help inform the way your brand customizes and designs your shop.
  • Provide help when buyers need it. Give shoppers access to easy, convenient support communication via Facebook Messenger and Instagram Direct.

Why did Meta select Yotpo as one of their partners?

Yotpo and Meta have a shared mission: to help empower businesses to grow their reach and sales while giving consumers the information they need to make the right purchase decisions. Yotpo has worked with the best brands in the eCommerce industry, making it an obvious choice for Meta as they turn their focus to Shops.

Sellers on Facebook and Instagram shops run the full range, from small businesses to large businesses, and they use a variety of eCommerce platforms to power their shopping experiences. Yotpo plays a key role in powering the Reviews and Ratings experience for many of these sellers.  

This teamwork represents an extension of previous successful projects between the two companies. 

How will Yotpo Reviews help brands on Facebook & Instagram shops?

Buyers want to hear from other shoppers. Reviews help buyers shop confidently and find the right product. As a partner, Yotpo reviews are matched to products and displayed on your Shops. So, rather than build up your collection of reviews and ratings from scratch, your brand can syndicate your existing Yotpo reviews to your new Facebook or Instagram shop to jumpstart growth. This social proof helps accelerate the acquisition of new prospects and drives conversion from the start by attracting new shoppers with the reviews of satisfied customers. In fact, according to a recent survey, 52% of shoppers are very likely to make a purchase after seeing positive reviews on social media. 

Syndication also helps brands get more bang for their buck. Your brand can leverage every user-generated review collected on your website through your Shops as well, elongating the lifespan of that content and driving higher conversion. Plus, Yotpo’s AI-driven features, including Smart Prompts, Smart Filters, and more, generate higher-quality, more informative reviews.

How can you start syndicating reviews?

Reviews syndication is available to US-based brands with shops on Facebook or Instagram with checkout enabled and Yotpo installed. 

Contact support to get started now.