Kristie Riojas
Product Marketing Manager @ Yotpo
July 15th, 2021

We’re excited to announce that Yotpo has been selected as one of the first ISV partners for SFCC headless commerce.

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Salesforce Commerce Cloud (SFCC), an eCommerce platform catering to mid-market and enterprise brands, has selected Yotpo as an exclusive official partner and recommended solution for merchants interested in headless commerce. We’re proud to be one of the first and only partners in our space to be chosen for this project by Salesforce and listed on Salesforce AppExchange.

According to Gartner, by 2023, 50% of new commerce capabilities will be incorporated as API-centric SaaS services — meaning more and more businesses will move toward headless, modular business capabilities to create more seamless shopping experiences for their customers. 

The essential flexibility an enterprise brand requires

By choosing a headless commerce approach, merchants can decouple their front and back-ends, providing the ultimate flexibility, speed, and control to deliver unique experiences. Yotpo, an innately headless solution, is the only Reviews and Visual UGC provider chosen by SFCC.

 “Yotpo’s headless, API-first cloud-based architecture for Reviews & Visual User-Generated Content (UGC) enables brands to easily collect reviews, photos, and videos from customers,” says Ron Periera, Ecosystem and Partner Product Management & Strategy at Salesforce Commerce Cloud.

A headless eCommerce implementation allows for maximum flexibility, allowing a brand to customize their user experience from top to bottom. Our current built-out integration with SFCC provides merchants on Salesforce the ability to add a variety of Yotpo solutions and features, including reviews, question & answers, and visual user-generated content, to any storefront, whether they are using Yotpo’s Salesforce Link Cartridge or integrating using  Salesforce’s new headless APIs.

Built to support all SFCC integrations

Yotpo’s API-by-design approach and front-end widgets provide merchants with the ability to easily integrate with any tech stack, including PWA studios, CMS systems, mobile app builders, and more. As one of the most popular, advanced reviews and visual UGC providers, Yotpo can accommodate a variety of headless eCommerce experiences. Yotpo also requires less development resources and supports a quicker implementation timeline, saving merchants valuable time and money.

With Yotpo’s enterprise-ready solution, brands can collect high-quality customer reviews, photos, videos, and analytics. The completely customizable solution, complete with CSS and HTML editors and robust front and back-end APIs, is brand-first, providing Salesforce merchants with the flexibility to make their Yotpo user experience look and feel like a natural extension of their brand identity. 

“Our partnership with Salesforce Commerce Cloud’s headless integration is a perfect example of our shared aim of enabling brands to customize their experiences to express their unique identities. It’s a natural partnership, and one that we’re thrilled to be a part of.”

— Moran Khoubian, Director of Global Partner Marketing, Yotpo

See how enterprise brands Living Proof, Leatherman, and KEEN currently leverage Yotpo’s partnership with Salesforce Commerce Cloud here

Read more about the release in Salesforce’s post here and see the listing live on the app exchange home page here.

Contributed to the article: Kristie Riojas