January 26, 2016 | Shares:

Why Do I Need Customer Reviews?

Reviews: The Best Social Marketing Tool Boost your Facebook conversion rate by 40%.Get your free copy

Video Transcript:

Brands need to build and maintain trust in order to attract, convert and retain more customers. But today’s consumers are weary of marketing taglines. They prefer instead to trust real customers that have had real experiences with brands.

This is why customer reviews have become one of the fastest growing social marketing tools. For brands, the future of marketing lies in using user-generated content to leverage social proof. And when you’re able to do that, the traffic, sales, and increased customer lifetime value soon follow.

Pola Zen
Pola Zen,
Pola is the Director of Content at Yotpo. A storyteller at heart, she is fascinated by how the right content has the power to connect people to people, ideas and brands.
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