loyalty

General · loyalty

Why You Need a Strategic, Scalable Loyalty Solution

It’s no secret that competition among online brands is increasing rapidly, making customer acquisition harder than eve...

Trends · privacy

How Loyalty Unlocks Zero-Party Data

As you may have heard, the cookie is crumbling. With the E.U’s creation of the General Data Protection Regulation (GDP...

General · segmentation

Using Segmentation to Create Stronger Loyalty Programs

As a Senior Relationship Marketing Strategist at DEG, Travis McCan works with brands across industries to enhance their ...

General · Customer Retention

Omnichannel Loyalty Lets Customers Take the Lead

Before 2020, retail was king. While digitally native D2C brands were well on their way to redefining consumer behavior, ...

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