Nikhil Naidu
Product Marketing Manager @ Yotpo
August 29th, 2019

Build a Seamless Omnichannel Loyalty Experience

We’re excited to announce a major upgrade to our Shopify POS integration

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We’ve been working closely with Shopify’s retail team to build a native loyalty cart integration that makes running an omnichannel loyalty experience easier and more efficient than ever.

The importance of omnichannel

Leading digitally native brands have started to make physical brick-and-mortar locations an integral part of their growth strategies. Combining online and offline points of engagement can be highly impactful for brands, specifically for creating long-lasting customer relationships and true customer advocacy. A study from IDC Retail Insights showed that retailers running omnichannel strategies see a:

  • 15-35% increase in average transaction size
  • 5-10% increase in loyal customers’ profitability
  • 30% higher lifetime value than customers using only one channel

Yotpo + Shopify POS

With our enhanced Shopify POS integration, sales associates can redeem loyalty points without ever having to exit the checkout page, creating a flawless omnichannel experience for your customers.

When a sales associate goes to check out a customer in-store, the customer’s point balance and available redemption options will appear directly within the checkout screen beneath the “Rewards & Referrals by Swell” card.

The integration is fully responsive as well — if store associates remove a redemption, the customer’s point balance will automatically adjust accordingly.

The overall effect? A smoother, more pleasant user experience for both sales associate and customer, minimizing the time spent at checkout.

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