April 08, 2014 | Shares:

Mail After Purchase – The Complete Guide

The Mail After Purchase, or MAP for short, is the single most important feature in the Yotpo service. The MAP is responsible for helping users generate reviews from their past customers which are then used to help drive more traffic and sales to a user’s site.

Everyone at Yotpo over the last three years has worked very hard to maximize the value and effectiveness of this core feature. In this guide I will cover how the MAP helps users generate tons of reviews, the different customizable options available to users, including advanced options available to Premium users, as well as answering a number of frequently asked questions.

How does the Mail After Purchase feature work?

Once a day the Yotpo system pulls all the orders which your store has had in the last 24 hours. The data from these orders are then used to queue up Mail After Purchase emails which will be sent to the customers that made these purchases.

Mail After Purchase emails are sent 14 days after an order is processed (users can change this number). In order to maximize the number of reviews generated, we have included a form within the email so customers simply need to enter in the title and body of the review and click submit.

If a customer forgets to fill in any of these fields then we redirect the customer to a landing page and inform him that he forgot to fill in one of the fields.

For multiple purchase orders we send out up to 3 MAPs. Each of the three MAPs will be for a different product starting with the most expensive product and then working down. The first is sent according to the number of days selected in the admin, the second is sent 5 days after the first and the third is sent 5 days after the second. Once we receive a review for the order, we stop sending the MAP.

Review requests for 150 days of past purchases

After successfully integrating Yotpo with your store, our system will do a one-time pull of all your order data for the last 150 days and process these orders just like any regular order.

What this means is that we will send out MAPs for these orders within the first 48 hours of joining Yotpo. Some of our users have received hundreds of reviews within 24 hours of joining Yotpo.

This process is automatic for all hosted platforms (Shopify, Bigcommerce, Volusion, Storenvy etc). Users which are using non-hosted platforms (Magento, Opencart, CS-Cart etc) will need to click the “Pull Past Purchases” button within the Yotpo section of their store’s admin.

If you decide that you don’t want Yotpo to pull your past purchases then you will need to delete the MAP template from your account and then email support@yotpo.com.

Below is a diagram showing the entire flow of the Mail After Purchase feature.

MAP flow

The Mail After Purchase settings

Within your Yotpo account you will find a page titled “Email and general settings” in the Collect Reviews section under Tools. On this page you will find a number of different settings related to the Mail After Purchase feature and other email related features within your account.

Some of the different settings related to the Mail After Purchase:

  1. The language of the Mail After Purchase template.
  2. The value of the “from name” for the Mail After Purchase emails.
  3. Option to change the text shown within the Mail After Purchase emails for Outlook users (the embedded review form is not supported in Outlook so instead we direct these users to a landing page).
  4. Option to change the size of the font of the text for Outlook users.
  5. Option to turn promoted products off or on and to choose specific products manually, or let Yotpo choose products for you automatically.
  6. Option to align the text shown in the Mail After Purchase to either the left, center or the right.

Within the Mail After Purchase page in the Yotpo admin, you have the option of changing when the MAP is sent, the subject of the MAP emails, and the text shown within the email.

yotpo mail after purchase

Advanced MAP customization

Every email that you send to your customers should be customized to match both the personality and look of your brand. In order to help our users do exactly that we have included advanced customization options in our Premium packages.

Premium users have two ways to customize the look and feel of their MAP emails beyond the options available in our free account. The first option is with the advanced customization options which makes it easy to change the color of the stars, the color of the header banner, the color, size and font of the text shown in the header and more. The second option is for the technical founders out there that like to get their hands on the actual html of their emails. Our new HTML editor gives users the ultimate freedom to design the MAP emails exactly how they like. For a great example of how much freedom you have thanks to the HTML editor, check out the MAP below from our friends over at Vesternet.

Mail After Purchase

Vesternet used Yotpo’s HTML editor feature to customize their Mail After Purchase email.


Below is another great example of an HTML customized MAP from Dropcatch.

Example of an html mail after purchase (MAP)



  1. Can I set up multiple Mail After Purchase emails?

    Yes, you can create multiple Mail After Purchases emails that will be sent to customers depending on the number of days you select for each email. Once a review is generated for the order, no additional emails will be sent out for the specific order.

  2. Is it possible to deactivate the MAP?

    Yes, all you need to do is delete the MAP template within your admin. Note: If you do remove the template in your account then not only will you lose your previous settings but we won’t be able to help you generate reviews from your past customers via the MAP.

  3. Is it possible to add my logo to the MAP?

    Yes, this is possible for Premium users.

  4. Can I send myself test MAPs so I can see what customers will receive?

    Yes, you can send test MAPs to yourself by clicking on “Send Test” at the bottom of the relevant MAP template in the Mail After Purchase page in your Yotpo admin. These test emails simply show the layout and do not include the name and link to actual products.

If you have any additional questions related to the Mail After Purchase feature then please write them in the comments section below or feel free to email our support team at support@yotpo.com.

Doug Baltman
Doug Baltman, Product Marketing @ Yotpo
When Doug's out of the office, he's riding around Tel Aviv on his bike, looking for anything out of the ordinary.
  • idol chan

    Simply allowing a customer review as a verified buyer is not enough. Maybe yotpo should consider how to make customers log in to their social accounts to have higher creditibility in reviewing. For instance yotpo can put a part of social register/login in shopify customer login/register page.

    • Hey idol,

      This is a great point and we agree with you–verifying buyers through social is a great way to add more trustworthiness to reviews. Because of this, customers have the option of linking reviews to social, but it is not required.

      Thanks for reaching out!

  • Dan

    The article says we can send multiple mail after purchase emails to the customers. I have not seen this feature. The only option I see is to send one email 14 days after purchase. How do we get Yotpo to continue to send emails after the purchase until a customer provides the review?

    • Hey Dan,

      If a shopper doesn’t leave a review in the first Mail After Purchase they receive, you have the option of creating a Reminder email.

      If you log into your Yotpo account and go to Tools > Mail After Purchase, below the mock up of your MAP is an option to “Add a Reminder” (see the attached pic).

      Thanks for reaching out!

  • Excellent, concise guide – thanks for sharing the info!

    Torsten @ http://www.mightytravels.com

  • John Colombo

    Hello. If a client buys a products and writes a review, will he receive a new MAP after his next purchase for the same product? If yes, is there a way to avoid MAP for products already reviewed by the customer?

    • Hey John,

      Thanks for reaching out!

      Our system is smart enough to not ask reviews on the same product 2x. (Though it will if the purchases of the same product are 1+ years apart)

      Hope this helps!

      • John Colombo

        It does – Thanks!

  • Ryan

    Where can i view how many MAP emails were sent today/yesterday/past 7 days? I need to view the amount sent by day…thanks!

    • Hey Ryan,

      You can find this info in your dashboard (the first page that loads when you log into the Yotpo admin).

      If you’re having trouble finding this info, please reach out to our Support team via this page: https://my.yotpo.com/contact_support


  • Nat

    Can I disable the MAP for past orders? I’m gonna install Yotpo on my Shopify store but I don’t want former customers to review my product.

  • Ana

    my account is not sending emails after purchases. What am I missing?

  • Tanner Lawman

    The Yotpo Support Ticket keeps giving me an error and doesn’t work, and they have phased out Customer Support. I do not know where to turn next. Yotpo is only sending a fraction of the MAPs that it should be..it has 14 queued up and i have gotten over 80 orders in the past four weeks. It is only sending for a small portion of orders.

    • Doug Baltman

      Hi Tanner, thanks for the heads up. I see that one of your attempts to open a ticket with our support team was successful, so I’ve flagged it as important so they get back to you ASAP. Thanks!

  • Joren Rapini

    Don’t a lot of email clients not like forms though? How do you deal with that?

No account? Sign Up

Interested in Yotpo?

Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.

It's completely FREE
Thank you.
We'll be in touch ASAP.
In the meantime, enjoy these: