Use 11+ hashtags to increase engagement by 167%
Instagram contests shouldn’t be overly branded because they can come off as forced or promotional. However, by cleverly working your logo into the contest, you can ensure that your campaign is both authentic and closely related to your business.
This strategy requires careful balance but can ultimately have a huge payout by building meaningful buzz around your brand.
Quick tips for getting your logo out there through contests:
- Integrate your product. Inspire your fans to create something or strike a pose with your product in interesting new places. Go beyond basic challenges.
- Choose a clever hashtag – or ten! Hashtags greatly increase the reach and engagement of posts. Posts with 11 or more hashtags receive interactions from about 80% of an account’s followers, whereas posts with 4 hashtags receive only 31% engagement. That’s an increase of 167% in engagement!
- Keep the momentum going. Repost strong entries as the competition heats up to spark new interest and a little friendly rivalry.
Real Example
Starbucks challenged their fans to take a white cup with the company logo and decorate it with a unique design, then snap a pic and post it to social media with the hashtag #WhiteCupContest, inspiring over 3.5 thousand posts on Instagram alone!
