Shoppers often need a helping hand when deciding to purchase something online that they’re used to buying in store, like an item of clothing. An inspiration hub filled with photos of customers using your products — whether on site or on social — can help bridge that gap.
- 77% of shoppers say they prefer customer photos to professional ones.
- 72% of shoppers say seeing Instagram photos of a product increases their chances of buying.
- Adding customer photos to product pages can increase checkouts by up to 24%.
Real Example
Burberry transformed into a digital marketing powerhouse nearly 10 years ago, with the launch of its iconic “Art of the Trench” Campaign. The brand encouraged customers to submit aspirational photos of themselves in classic Burberry trench coats, creating a gallery of fashion inspiration around the brand’s flagship product. While the hub still lives on Tumblr, customers now also post their inspirational photos on Instagram with the #artofthetrench hashtag.
