How Customer Photos Can Increase Checkouts

Online shoppers are constantly seeking out information from past customers to determine whether or not they should buy any given item. Customer photos allow them to actually see how real people use products in their daily life, providing the social proof needed to boost purchase confidence.

Beauty brand Vanity Planet A/B tested adding customer photos to one of their most popular product pages and saw this phenomenon in action. The change instantly boosted checkouts by 24%.

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