To help merchants navigate increased demand and changing consumer behaviors, our agency partner Corra assembled an impressive roster, featuring Yotpo and other leading tech partners, to provide insights across a variety of disciplines and help brands solve their holiday challenges.
In Corra’s 2020 Holiday Guide, you’ll find tips and expert advice from vetted tech partners on everything from social proofing your site with UGC to personalizing gift recommendations, 3D product visualization to auditing your site experience, fraud protection, flexible payment options, and more.
Guide Tip: Prioritize UGC Collection Efforts
The influx of holiday shoppers coupled with heavier eCommerce traffic due to COVID means that brands have an unrivaled opportunity to convert new and returning customers alike into dedicated brand advocates.
The key to success? Plan in advance. Most holiday shoppers begin researching purchases as early as October. To prepare for this wave of potential customers, brands should double down on their efforts to collect customer reviews and photos in Q3 and early Q4. Reach out to shoppers post-purchase to ask for reviews and photos, and consider communicating via SMS to benefit from 66% higher conversion and engagement rates.
For more insights from leading ecosystem partners and to read Corra’s complete 2020 Holiday Guide, click here.
