Yotpo & Optimizely

The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.

Integration benefits

With this integration, brands will deepen customer relationships and increase lifetime value with loyalty and reviews-driven personalization, creating moments of engagement for shoppers based on data.

Integrates with
Loyalty & Referrals icon
Loyalty & Referrals
Reviews icon
Reviews
Categories
Email Marketing, Data & Automation, Marketing Automation
Supported platforms
Shopify, Shopify Plus, Adobe Commerce (Magento)
Contact information
Supported plans
platinum, enterprise
Developed by Zaius

Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

Supported plans
free, growth, prime, premium, enterprise
Developed by Zaius

Use Cases

Display top reviews by topic

Showcase top customer reviews in an eye-catching and customizable in-mail widget. Choose the topics or products that you want to best convert for the relevant campaign.

Create segments based on reviews

Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.

Display top reviews by topic

Showcase top customer reviews in an eye-catching and customizable in-mail widget. Choose the topics or products that you want to best convert for the relevant campaign.

Create segments based on reviews

Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.

YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS

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Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
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