What Makes Consumers Loyal to a Brand?

According to data from a Yotpo survey, product is the number one reason customers stay loyal to brands. While service and price are both important, neither can make up for a sub-par product.

Brands that invest in “hero” products, like UNTUCKit or Away, build loyal followings that know they can’t get the same shirt or suitcase from any other brand.

 

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