Last updated on February 3, 2020

300 million Instagram users interact with Stories everyday, making it the ideal opportunity for sharing customer content.

Following the success of Stories, Instagram released Highlights, which allows you to archive and group your favorite Stories and pin them to the top of your profile.

This gives businesses the unique opportunity to feature Stories with customer reviews and photos in a high-visibility spot.

Real Example
Direct-to-consumer toothbrush startup quip made reviews its first category of Stories Highlights, making it impossible for people to miss when browsing through their Instagram account. The Stories inside collect reviews from all across social media, providing social proof that speaks to the varying needs of potential customers.