Last updated on February 7, 2024

Image Credit: Yotpo Studio

Posts with hashtags get 12.6% more engagement

Maximize social engagement by offering customers a prize if they post a photo on Instagram and tag your store or use a designated hashtag of your choosing.

Posts with at least one hashtag get 12.6% more engagement. All that engagement — comments, likes, and shares — adds up to a ton of new customer content.

You can offer them a discount, a free product, or get creative with bigger prizes like a vacation or concert tickets!

  • Increase word-of-mouth marketing with a surge in tags and posts about your brand on Instagram.
  • Generate tons of customer photos you can leverage for marketing or curate on your site.
  • Engage customers with incentives to build long-term customer relationships and loyalty.
Real Example
Fashion accessories brand Ashley Bridget generates tons of stunning customer photos by offering the chance to win a $350 prize pack every week.