There’s a million platforms out there that will tell you that opening an eCommerce business is as easy as 1, 2, 3. Register with them and you’ll be bound for riches!
While it’s true that opening up an eCommerce business is easier today than ever, there’s a big gap between simply opening an online shop and enjoying success and even financial independence from it.
That gap is called a marketing plan.
Amazing marketing is the one thing standing between you and a wildly successful eCommerce business. A marketing plan can help you get from a great idea to a great shop with lots of customers, repeat business, and excellent conversion rates.
There’s no doubt eCommerce is booming: in fact, according to Forbes, US eCommerce sales are expected to grow to $414 Billion by 2018. The customers are out there…now you just have to reach them.
Before we get into the specifics of how to build your marketing plan to attract, convert, and retain your customers, there are three guiding principles that you should always keep in mind:
A marketing plan is how you get from an idea to a concrete business with measurable profits. This requires specific goals and specific plans to achieve those goals. Those plans must consider all aspects of marketing, from the basics to how you’ll handle any challenges that may come your way.
Lastly, your marketing plan should be a living document. It’s a guideline that you can and should revisit often and adjust as needed.
Ok, now that we’ve got that settled, let’s get down to the nitty gritty of writing your marketing plan!
You know what you’re going to sell, but what makes you and your business different from all the rest? Take some time to write your elevator pitch – that is, a 2 minute or less explanation of what makes your business special.
Not only will this help guide the rest of your plan, but it will keep you focused on your central business mission now and through the future.
It sounds simple, a bit of social media, a bit of local SEO tips and you’re good to go right? Not so fast! According to Zephora, between May 2013 and February 2015 16 million local business pages have been created on Facebook and not all of them will succeed.
Moz found that in Google searches, the top 5 results account for 67.60% of all clicks and results 6-10 account for only 3.73%. These numbers are staggering, and the one thing they show is that, for a newcomer, the tricks that the big boys are using are simply not reliable strategies on their own; at least not without a solid plan of attack.
Write Your eCommerce Marketing Plan
When creating the actual eCommerce plan, be sure to address the following questions:
Remember, The Plan Makes the Man
Or the woman of course. At the end of the day it’s really in your best interests to get all those ideas out of your head and onto paper. Starting an eCommerce business is an exciting venture, but it’s also a huge undertaking.
Creating a comprehensive marketing plan that addresses the issues above will go far in helping you achieve your goals. Remember to be true to yourself and your vision and always be ready to learn and grow as you go along.
With a marketing plan that is specific, thorough, and crafted with a critical eye you’re sure to go far!
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
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