Aimee Millwood
Director of Content at Yotpo
April 27th, 2015

How Much is Customer Loyalty Worth? [Data]

You’ve probably heard keeping a current customer is more cost-effective than trying to get a new one, but when it comes down to actual spend, just how much is customer loyalty worth? For this week’s data point, we set out to answer just that question.

Table Of Contents


customer loyalty data
[Tweet “Returning shoppers spend nearly 3x more than one-time shoppers.”]

Customer loyalty data takeaways:

The data showed us you better be investing to improve customer retention, because returning customers really pay off.

  • Repeating shoppers have spent $356M during 2014 out of a total of $1.07B spent by customers during 2014, which is 33.3% of the overall spend.
  • Returning customers spend 2.92 times more than one-time shoppers.
  • 41 days — the average number of days between a returning shoppers’ purchases.

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