13 Best BFCM Tactics for 2026

Black Friday Cyber Monday (BFCM) is no longer just a weekend; it’s the entire fourth quarter’s main event. For eCommerce brands, preparation is everything. As we look at 2026, the game has changed. Shoppers are more discerning, competition is fiercer, and simple discounts are no longer enough. You need a full-funnel strategy that not only acquires new customers but also, critically, retains them. Let’s dive into the 13 tactics that will set you up for a record-breaking BFCM.

Key Takeaways: 13 Best BFCM Tactics for 2026

• Retention is the New Acquisition: This year, focus on your existing customers. Tactics like loyalty programs and VIP early access are key to driving predictable revenue and higher lifetime value.
• Trust is Your Top Currency: Social proof is non-negotiable. Leveraging high-quality, recent reviews and authentic user-generated content (UGC) across your site and ads will be the deciding factor for many shoppers.
• Personalization and AOV are Linked: Generic deals are out. Use tiered discounts, smart bundles, and personalized recommendations to increase your Average Order Value (AOV) and make customers feel understood.
• The Experience Matters: From mobile site speed to post-purchase follow-up, your BFCM strategy is a year-round job. The brands that win in November are the ones that build relationships in December and beyond.

1. Launch a Strategic Loyalty Program

BFCM is famous for attracting one-time bargain hunters, but this model offers limited long-term value. The most successful brands use BFCM as a massive opportunity to keep customers, not just acquire them. A strategic loyalty program is your single best tool for this.

Why It Works

It all comes down to Customer Lifetime Value (CLTV). Acquiring a new customer is expensive. Retaining one is profitable. A loyalty program gives shoppers a concrete, value-driven reason to return to your store after the holiday rush. It shifts the relationship from transactional (“I got a cheap deal”) to relational (“I’m a valued member”). During BFCM, you can offer members exclusive perks, like early access or bonus points, making them feel like insiders and driving immediate sales.

How to Do It

Your program needs to be more than just points for purchases. Get creative and reward engagement.

• Build Tiers: Create VIP tiers (e.g., Silver, Gold, Platinum) that unlock better perks as customers spend more. This gamifies shopping and encourages higher AOV.
• Reward Actions: Give points for non-purchase activities like leaving a review, following on social media, or referring a friend.
• Offer Exclusive Rewards: Don’t just offer discounts. Provide high-value rewards like free shipping, a free product, or exclusive access to limited-edition items.

To build a program that truly drives retention, you need a flexible solution. Yotpo Loyalty is a best-in-class option designed specifically for eCommerce. It gives you the power to build a fully branded, customized loyalty and referrals program. You can easily create VIP tiers, reward customers for a wide variety of actions, and segment your members to send personalized offers. 

Yotpo’s team also provides strategic guidance to help you design a program structure that matches your specific business goals, ensuring you’re set up to maximize CLTV from day one.

In short, starting a loyalty program isn’t just a BFCM tactic; it’s a long-term business strategy. Using the holiday sales spike to enroll new members is one of the smartest moves you can make this year.

2. Leverage Social Proof with High-Impact Reviews

When every brand is shouting about “50% OFF,” how does a shopper decide where to buy? They look for trust signals. And the most powerful trust signal you have is authentic customer reviews. For BFCM 2026, your review strategy needs to be a core part of your conversion plan.

Why It Works

Reviews are the digital equivalent of word-of-mouth. They build immediate trust and answer product-specific questions that your marketing copy can’t. Consider the typical shopper: are you more likely to buy a product with zero reviews or one with 50 recent, detailed reviews and customer photos? During the high-stakes, fast-paced BFCM weekend, shoppers don’t have time for guesswork. Reviews remove friction and give them the confidence to click “Add to Cart.”

How to Do It

Collecting reviews isn’t enough. You need to collect high-impact reviews and display them strategically.

• Ask Intelligently: Send review requests at the optimal time post-purchase. Ask specific questions about fit, quality, or experience to get detailed, helpful answers.
• Collect Visuals: A picture is worth a thousand words. Encourage customers to upload photos and videos with their reviews. This visual User-Generated Content (UGC) is incredibly persuasive.
• Display for Conversion: Don’t hide your reviews. Feature them prominently on product pages, your homepage, and even at checkout. Use widgets that highlight the best reviews.

A best-in-class reviews platform like Yotpo Reviews is built to turn customer feedback into a conversion-driving asset. It helps you collect more high-quality reviews by using AI-powered prompts and easy-to-use forms. Yotpo excels at gathering visual UGC (photos and videos) alongside text, giving you a library of authentic content. 

Its on-site widgets are designed to boost conversion, with features like AI-powered summaries that highlight key topics and smart filters that help shoppers find the most relevant feedback. Plus, Yotpo’s strategic partnerships allow you to syndicate your reviews to Google, showing your star ratings directly in search results and ads.

Ultimately, your reviews are your best salespeople. Make sure they are front and center for BFCM.

3. Offer Exclusive Early Access to VIPs

Making your most valuable customers feel special and securing a wave of sales before the BFCM madness even begins is a powerful tactic. Grant early access to your deals to reward loyalty and create a strong sense of urgency.

Why It Works

Exclusivity is a huge psychological motivator. By offering “VIP Early Access,” you’re tapping into a customer’s desire to be an insider. This does two things:

1. It flatters your best customers, strengthening their bond with your brand and making them more likely to shop.
2. It drives non-members to sign up for your loyalty program or email list so they can get in on the deal. It’s a fantastic list-builder right before the main event.

This approach also helps you spread out sales, reducing the strain on your website and fulfillment team during the peak weekend.

How to Do It

This tactic hinges on segmentation. You can’t offer early access if you don’t know who your VIPs are.

• Define Your VIPs: This is where a strong loyalty program comes in. Your VIPs are typically your top-tier members—the ones who have spent the most or engaged the most over the past year.
• Build the Hype: Don’t just drop the sale. Announce the “VIP-Only Sale” a week in advance through your marketing channels. This builds anticipation and gives people a chance to sign up.
• Make it Simple: When the sale goes live, make it easy for members to access. This could be a site-wide password you send to the segment or automatic access for logged-in VIP members.

This is where a solution like Yotpo Loyalty shines. Its powerful segmentation capabilities allow you to easily create a “VIP Tier” based on spend, points, or other criteria. You can then target this specific group with exclusive rewards and communications. You can set up a special “double points” event just for them or unlock a specific discount that only they can see, making the early access feel truly exclusive and valuable.

A successful early access sale generates buzz, rewards your best customers, and pulls a significant chunk of revenue forward, giving you a huge head start on your BFCM goals.

4. Create Tiered Discounts & Smart Bundles

The average BFCM shopper is looking for a deal. Your goal is to give them a great deal while maximizing your Average Order Value (AOV). Tiered discounts and product bundles are the two most effective ways to do this.

Why It Works

A simple “20% Off” site-wide can sometimes devalue your brand. Tiered discounts, on the other hand, incentivize spending. A shopper who was planning to spend $75 might stretch to $100 to unlock a bigger discount.

Example Tier:

• Spend $100, get 15% off
• Spend $150, get 20% off
• Spend $200, get 25% off

Smart bundles work similarly. By grouping related products together (e.g., a “Winter Skincare Kit” or a “Complete WFH Setup”), you are simplifying the shopping process for the customer. You’re increasing the perceived value while also increasing the cart size.

How to Do It

• For Tiers: Analyze your current AOV. Set your first tier just above that number to encourage a small stretch. Make the tiers and rewards clear with on-site banners and pop-ups.
• For Bundles: Look at your data. What products are “frequently bought together”? Bundle them. You can also use bundles to move less popular inventory by pairing it with a bestseller.
• Loyalty Integration: You can supercharge this by offering even better tiers or exclusive bundles just for your loyalty members. This adds another layer of value to your program.

This tactic is about implementing a more strategic sale. It encourages shoppers to explore more of your catalog and rewards them for spending more, which is a win-win for you and your customer. It’s a simple, proven way to boost your BFCM revenue.

5. Run a High-Impact Refer-a-Friend Campaign

What’s better than a paying customer? A paying customer who brings you another paying customer. BFCM is a time of high-intent shopping, and people are actively asking friends and family for recommendations. A referral campaign taps directly into this behavior.

Why It Works

Referrals are built on trust. A recommendation from a friend is infinitely more powerful than any ad you can run. By incentivizing referrals, you’re essentially arming your best customers to be your most effective salespeople. It’s also incredibly cost-effective; you only “pay” (in discounts or points) for a successful conversion, making it a low-risk, high-reward acquisition channel.

How to Do It

The key to a successful referral program is making it a “double-sided” incentive.

• Give and Get: Offer a reward to both the advocate (your current customer) and the friend. For example: “Give your friends $20 off their first purchase, and get $20 in points for each one who buys.”
• Make it Easy: Provide your customers with a unique, easy-to-share link. Ensure the process is seamless.
• Promote It: Don’t hide your referral program. Promote it heavily in your BFCM marketing, in post-purchase emails, and on your site. A simple “Share the Love” banner can work wonders.

A robust loyalty solution makes managing this simple. Yotpo Loyalty includes a powerful, built-in referral program. It allows you to easily set up double-sided incentives (using points or discounts) and automatically tracks every referral. This takes the manual work out of the process and lets you see exactly how much revenue your advocates are driving, turning your happy BFCM shoppers into a powerful, year-round growth engine.

6. Optimize Your Site for Mobile & Speed

If your site is slow, difficult to navigate, or broken on a phone, you are losing sales. This is a critical foundation for any BFCM success. More than half of all holiday shopping happens on a mobile device.

Why It Works

Shoppers have zero patience during BFCM. A page that takes more than three seconds to load often results in a lost customer. A checkout button that is hard to tap creates friction that leads to abandonment. A slow site doesn’t just create a bad user experience; it directly costs you money and signals to shoppers that your brand might not be trustworthy. A fast, seamless mobile experience, on the other hand, builds confidence and reduces friction, leading to higher conversion rates.

How to Do It

Start testing and fixing now. Don’t wait until the week before Black Friday.

• Test Your Speed: Use Google’s PageSpeed Insights to see how your site performs on mobile. Pay close attention to your “Core Web Vitals.”
• Compress Images: This is the most common culprit for slow sites. Make sure all your BFCM banners and product images are optimized and compressed.
• Simplify Your Checkout: How many steps does it take to buy? Can you remove any unnecessary fields? Enable guest checkout and offer one-click payment options like Apple Pay and Google Pay.
• Check Your Widgets: Make sure any third-party tools you use—like review displays or loyalty pop-ups—are fully mobile-responsive and optimized for speed.

This is a key consideration when choosing your tech stack. Solutions like Yotpo Reviews and Yotpo Loyalty are built with site speed and mobile-first design in mind. Their on-site widgets are lightweight and fully responsive, ensuring that you can display powerful social proof and loyalty information without slowing down your page load times. This means you get the conversion-lifting benefits of reviews and loyalty without sacrificing the performance that’s essential to surviving the BFCM traffic surge.

7. Build Urgency with Flash Sales & Countdown Timers

Nothing motivates a shopper quite like the fear of missing out (FOMO). During BFCM, shoppers are already in a high-urgency mindset. Flash sales and countdown timers are tactics that lean into this psychology to drive immediate action.

Why It Works

BFCM is a sprint. Shoppers are “browsing” with their credit card in hand. A flash sale—a deep discount on a specific product or category for a very limited time (e.g., “2 hours only!”)—forces a decision. It short-circuits the “I’ll come back later” thought process. A countdown timer is the perfect visual companion, showing the seconds ticking away and making the scarcity feel real and tangible.

How to Do It

The key to a flash sale is making it feel like a genuine, limited opportunity.

• Be Specific: Don’t just do a generic site-wide sale. Make it exciting. Example: “FLASH SALE: 40% off all best-selling outerwear for 3 hours!”
• Promote It Just in Time: Announce the flash sale to your email list or social followers an hour before it starts, and right as it goes live.
• Add the Timer: Place a countdown timer directly on the product page or in a banner at the top of your site. “Deal ends in: 01:45:12”.
• Reward Loyalty: This is another perfect opportunity to treat your VIPs. Give your loyalty members 1-hour early access to the flash sale before you announce it to the public. This drives incredible value for your program and all but guarantees your best items will sell out.

This tactic is about creating spikes of excitement. Used strategically, a few well-timed flash sales can drive more revenue in a few hours than a passive, weekend-long sale might drive in a day.

8. Leverage User-Generated Content (UGC) in Ads

If your BFCM ads look like every other polished, “50% OFF” ad, they’re going to be ignored. The content that cuts through the noise is authentic content. This year, make your customers the heroes of your ad campaigns by using real User-Generated Content (UGC).

Why It Works

Shoppers, especially younger ones, are skeptical of polished marketing. They trust real people. An ad featuring a customer photo or a video of them unboxing your product feels more like a recommendation from a friend than an advertisement. This authenticity builds instant trust and leads to significantly higher click-through rates (CTR) and conversions. It shows your product in a real-world context, answering questions about fit, color, and quality in a way a studio shot never can.

How to Do It

You can’t run UGC ads if you don’t have any UGC. Your collection strategy is step one.

• Ask for Visuals: When you request reviews, specifically ask for photos and videos.
• Run a Contest: Launch a social media contest asking customers to share photos with your product for a chance to win a gift card.
• Get Permission: This is crucial. Always get explicit permission from the customer before using their photo or video in a paid ad.

This is a major strength of a top-tier reviews solution. Yotpo Reviews is designed to be a powerful engine for collecting visual UGC. It makes it incredibly simple for customers to upload photos and videos directly within the review form. This process helps you build a massive library of high-quality, authentic content. You can then easily moderate this content and identify your best-looking customer photos to feature in your social media ads, on-site galleries, and email campaigns, turning your happy customers into your most effective ad creators.

9. Prepare Your Customer Service with a Q&A

During the BFCM rush, your customer service team is your last line of defense against cart abandonment. Shoppers will have urgent questions: “Does this run true to size?” “What’s your return policy?” “Will this arrive by Christmas?” If they can’t find an answer immediately, they will leave and buy from a competitor.

Why It Works

A prepared customer service team and self-service resources build confidence. A shopper who gets a fast, helpful answer to a last-minute question is far more likely to convert. But you can’t just rely on live chat; that’s expensive and can get overwhelming. A public Community Q&A section on your product pages is one of the most effective ways to handle this. It lets shoppers ask questions and get answers from both your team and previous customers.

How to Do It

• Arm Your Team: Create a BFCM FAQ document for your support team with pre-written answers to common questions about your sale, shipping cutoffs, and return policies.
• Enable Self-Service: Implement a Community Q&A feature. This lets new shoppers see questions that have already been asked and answered, reducing the number of repeat tickets.
• Be Proactive: Look at your Q&A from last year. What were the most common questions? Add the answers directly to your product descriptions for this year’s sale.

This Q&A functionality is often part of a comprehensive reviews solution. Yotpo Reviews, for example, includes a Community Q&A feature. It allows shoppers to post questions directly on a product page. Your team can answer, or the question can be automatically sent to recent customers who bought that exact product. This provides fast, authentic, and trustworthy answers, building shopper confidence and freeing up your support team to handle more complex issues.

10. Create a BFCM-Specific Gift Guide

Not everyone shopping during BFCM is buying for themselves. Many are starting their holiday gift shopping, and they’re often overwhelmed. A well-curated gift guide is a simple but incredibly effective way to reduce friction and guide shoppers straight to a purchase.

Why It Works

Gift guides simplify decision-making. Instead of forcing a shopper to browse your entire catalog, you’re presenting them with a curated list of your best giftable items. This is a classic merchandising tactic that adds real value. It helps shoppers discover products they might have missed and gives them the confidence that they’re choosing a “great gift.”

How to Do It

Don’t just make one guide. Get specific and segment your guides to be as helpful as possible.

• Segment Your Guides: Create multiple guides, such as “Gifts Under $50,” “Gifts for Him,” “Gifts for the Homebody,” or “Our Top-Rated Bestsellers.”
• Make it Visual: These guides should be beautiful, inspiring landing pages, not just a simple product grid.
• Add Social Proof: This is the most important part. Don’t just show the product; show its star rating. Embed snippets of your best reviews directly into the gift guide. Seeing a 5-star rating and a review that says “My husband loved this!” makes the purchase decision much easier.

This is another great place to leverage your review content. With Yotpo Reviews, you can easily copy and paste review snippets or use their widgets to showcase the star ratings and review highlights for each product in your guide. This combination of curated merchandising and powerful social proof turns your gift guide from a simple lookbook into a high-conversion sales tool.

11. Implement a “Buy Now, Pay Later” (BNPL) Option

One of the biggest factors in cart abandonment is price. During BFCM, shoppers are spending a lot of money at once. Even with a discount, a $300 cart can cause hesitation. “Buy Now, Pay Later” (BNPL) services are designed to solve this exact problem.

Why It Works

BNPL solutions like Klarna, Afterpay, or Affirm break a large purchase down into smaller, interest-free installments. This has a huge psychological benefit. A $300 purchase becomes “4 easy payments of $75.” This makes the purchase feel much more manageable and affordable, dramatically reducing sticker shock. The data is clear: merchants who offer BNPL see a significant increase in both conversion rates and, just as importantly, Average Order Value (AOV). Shoppers are more willing to add that extra item to their cart when the immediate financial hit is smaller.

How to Do It

This is a technical integration, but most major BNPL providers have simple, plug-and-play apps for major eCommerce platforms like Shopify.

• Choose a Provider: Research the top BNPL providers and see which one integrates best with your platform and customer demographics.
• Integrate at Checkout: This is the bare minimum. The option needs to be clearly visible as a payment method.
• Promote it Everywhere: Don’t wait until checkout! Advertise your BNPL option on your product pages (“Or 4 payments of $25”) and in your BFCM marketing. Knowing they can pay in installments might be what gets them to your site in the first place.

While this isn’t directly related to loyalty or reviews, it’s a critical piece of your conversion toolkit. A seamless, high-performance site (Tactic 6) loaded with social proof (Tactic 2) and a BNPL option is a powerful combination for maximizing your BFCM sales.

12. Use AI to Personalize the Experience

“Personalization” has been a buzzword for years, but in 2026, AI is making it a practical reality for brands of all sizes. Shoppers expect you to know them. Generic, one-size-fits-all BFCM promotions are inefficient. AI helps you show the right product to the right person at the right time.

Why It Works

Personalization drives relevance, and relevance drives sales. When a shopper lands on your site and sees product recommendations based on their browsing history, they’re more likely to engage. When they read a summary of thousands of reviews, boiled down by AI to the topics they care about (like “fit” or “quality”), they’re more likely to trust the product. This use of AI saves the shopper time and makes them feel understood, building a stronger connection to your brand.

How to Do It

You’re likely already using AI in your marketing channels. The next step is to bring it on-site.

• AI-Powered Recommendations: Use an app that provides “You Might Also Like” recommendations based on real-time behavior.
• AI in Reviews: This is a powerful and emerging use case. Instead of forcing a shopper to read 200 reviews, AI can analyze all of them and present a summary.

This is a key innovation in the reviews space. Yotpo Reviews, for example, uses AI to create an “AI Reviews Summary” widget. This feature instantly analyzes all reviews for a product and displays the most common topics and sentiments (e.g., “Shoppers love the ‘soft fabric’ (92%) and ‘true-to-size fit’ (88%)”). This gives a shopper an immediate, trustworthy overview of what real customers think, which is incredibly powerful for speeding up the purchase decision during the BFCM rush.

13. Plan Your Post-BFCM Retention Strategy

The sale isn’t over when the customer clicks “buy.” In fact, the most important part of your strategy is just beginning. You’ve just acquired a huge wave of new, first-time customers. Your goal for December? Turn them into second-time customers.

Why It Works

A shopper is never more excited about your brand than in the days after they make a purchase. This post-purchase window is your golden opportunity to build a long-term relationship. If you just send a shipping confirmation and go silent, you’ve wasted your acquisition spend. A smart post-purchase flow welcomes them to the brand and gives them a clear reason to come back.

How to Do It

Your post-purchase strategy has two main pillars:

1. Ask for a Review: About 7-14 days after the product is delivered, send a request for a review. This captures their initial excitement and gives you fresh UGC you can use to sell to other customers. A tool like Yotpo Reviews automates this process, ensuring you’re asking at the perfect time.
2. Invite to Your Loyalty Program: In your post-purchase emails, invite them to join your new loyalty program. Show them the points they would have earned on their BFCM purchase and offer them bonus points just for signing up. This immediately connects them to your brand’s retention ecosystem. A solution like Yotpo Loyalty makes this seamless.

This dual strategy is the perfect endcap to your BFCM campaign. You used the sale to drive the purchase, you use the review request to capture the social proof, and you use the loyalty invite to start the retention loop. This is how you turn the 2026 sales spike into sustainable, long-term growth for 2026.

Conclusion

Winning BFCM 2026 isn’t about having the single biggest discount. It’s about building a comprehensive strategy that combines smart acquisition with a robust, long-term retention plan.

By leveraging the power of social proof with best-in-class reviews and building a powerful retention engine with a strategic loyalty program, you’re setting yourself up for success. These 13 tactics work together to build trust, increase AOV, and, most importantly, turn new holiday shoppers into loyal, lifelong customers.

FAQs: 13 Best BFCM Tactics for 2026

What is the best way to stand out during BFCM?

The best way to stand out is to compete on more than just price. Build trust with authentic social proof like customer reviews and photos. Reward your existing customers and build community with a strategic loyalty program. A unique, valuable, and trustworthy brand experience will always win against a simple discount.

When should I start my BFCM marketing?

You should start teasing your BFCM plans by early November, or even late October. Use this time to build hype and, most importantly, to grow your email list and loyalty program membership. Offer “early access” as an incentive to sign up. This lets you build a warm audience to market to before the noise of Black Friday weekend hits.

How important are customer reviews for BFCM?

They are absolutely critical. In a high-speed, high-competition environment, shoppers use reviews as a shortcut to build trust and make quick decisions. Products with many recent, detailed reviews (especially with photos) will almost always outsell products with few or no reviews. They are one of your most powerful conversion tools.

What’s a better BFCM reward: a discount or loyalty points?

It depends on your goal. A discount is great for acquiring a new, price-sensitive customer (a transaction). Offering bonus loyalty points is better for retention. For example, offering “5x the Points” encourages your existing members to shop and immediately gives them a reward balance they’ll want to come back and spend later. A mix of both is often best.

How can a loyalty program help with BFCM?

A loyalty program is a multi-purpose BFCM tool. You can use it to:

1. Reward VIPs with exclusive early access to deals.
2. Drive AOV by offering bonus points at certain spending tiers.
3. Acquire new members by offering sign-up points.
4. Retain new shoppers by inviting them to the program post-purchase.

What is visual UGC and why does it matter?

Visual User-Generated Content (UGC) is any photo or video created by your customers that features your product. It matters because it’s the most authentic (and persuasive) marketing content you can have. Seeing a real person using and loving your product builds immense trust and helps shoppers visualize the product in their own lives.

What is a referral program?

A referral program is a system that incentivizes your current customers to refer their friends to your store. Typically, you offer a “double-sided” reward: the friend gets a discount on their first purchase, and your current customer gets points or a discount for the successful referral. It’s a powerful, low-cost acquisition channel.

How can I increase my Average Order Value (AOV) on Black Friday?

The best ways to increase AOV are tiered discounts (“Spend $100, save 15%; Spend $150, save 20%”) and smart product bundles. Both tactics encourage shoppers to add more items to their cart to unlock more value, boosting your revenue per order.

Why is mobile optimization so important for BFCM?

A majority of eCommerce traffic and sales during BFCM comes from mobile devices. If your site is slow to load, hard to navigate, or has a clunky checkout process on a smartphone, shoppers will simply give up and leave. A fast, seamless mobile experience is the foundation of a successful sale.

What should I do after BFCM is over?

Your post-BFCM strategy is all about retention. Your two main goals should be:

1. Collect reviews: Send out review requests to all your new customers to capture their feedback and build social proof.
2. Drive loyalty: Send a dedicated email inviting all new shoppers to join your loyalty program, starting the relationship that will lead to their second, third, and fourth purchase.

What are tiered discounts?

Tiered discounts are a promotional strategy where the size of the discount depends on how much the customer spends. For example: “Get 15% off $100+, 20% off $150+, or 25% off $200+.” This is a very effective way to encourage shoppers to increase their cart size to “unlock” the next level of savings.

How can I use AI for my BFCM sale?

A practical and powerful way to use AI is through your on-site review display. New AI-powered tools can analyze thousands of customer reviews and generate an instant summary of key topics and sentiments (e.g., “95% of shoppers love the ‘soft fabric'”). This helps shoppers make faster, more confident decisions without having to read pages of reviews.

What’s the difference between Yotpo Loyalty and Yotpo Reviews?

They are two separate, best-in-class products. Yotpo Reviews is a solution focused on helping you collect and display high-impact reviews, photos, and videos to build trust and increase conversion rates. Yotpo Loyalty is a solution for building a fully customized loyalty and referral program to help you retain customers, increase lifetime value, and build a strong brand community. They can work together, but each is a powerful tool on its own.