< UGC Marketing Strategies

Upsell products when you ask for reviews

On average, 27.5% will make another purchase

Data collected from more than 2,000 stores shows that 27.5% of customers who click on promoted products in post-purchase review request emails end up converting. So, take advantage of review requests and promote your top-rated products to recent customers.

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Consider re-engaging customers by showing them products that are:

  • Relevant: For example, if they bought a coat, show them a hat, gloves and boots
  • Top-rated: Positive, enthusiastic reviews influence your recent customers to take a chance on a new product
  • Top-selling: Help your customers discover your most popular products

An added bonus? Each new customer who decides to make another purchase has the added value of becoming a return shopper. The more return shoppers you have, the better, since they make up about 1/3 of a store’s overall revenue and spend 3x more on average than one-time customers.

 

Real Example

Giant Vapes has brought in over $65,000 in sales from upsells in review requests. “Once they’ve tried the product and are ready to write a review, they’re also ready to discover a new product. Upsells help them do that,” says Giant Vapes Founding Partner Josh McCluskey.

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