It costs 5x more to acquire a new customer than it does to keep an existing, loyal customer. Your brand needs to re-engage customers to increase repeat purchases, maximize customer lifetime value, and decrease time to next purchase.
Send an automatic message at the right time to re-engage lapsed customers. Choose the time frame that works best based on your customers’ average repeat purchase rate.
Best Practice: Send a reminder to customers who don’t engage with the first message.